Monferrato on Stage (Cocconato stop)

Monferrato on Stage in Cocconato

Monferrato on Stage is the traveling festival that for over ten years has combined live music with the food and wine excellence of the Monferrato region, spanning the provinces of Turin, Asti, and Alessandria. Conceived and managed by the Fondazione MOS ETS, established in 2016 by president Cristiano Massaia, the event brings concerts, performances, and art installations to the most picturesque squares and villages of the Monferrato hills, a UNESCO World Heritage site.

The Cocconato stop, a small town in the province of Asti nicknamed the "Riviera of Monferrato" for its mild climate, is one of the most beloved dates of the festival. The evening takes place in the scenic Cortile del Collegio, an ideal setting for concerts, while the historic town center comes alive with the food and wine area.

Music, art, and flavors

The Monferrato on Stage format goes beyond just concerts: every evening is a complete experience that weaves together entertainment, visual art, and food and wine culture. In Cocconato, live music is accompanied by projections and photography exhibitions, in a dialogue between different artistic languages that defines the festival's identity.

The food and wine area, set up in the hours leading up to the concert, offers great Monferrato wines and traditional Piedmontese specialties, involving local wineries, distilleries, and restaurateurs. It is the perfect opportunity to discover the flavors of the Asti hills before immersing yourself in the evening of music.

A project for the region

Supported by the Piedmont Region, local authorities, and numerous public and private partners, Monferrato on Stage is much more than a music festival: it is a regional development project that connects towns, associations, and producers to promote Monferrato as a tourist and cultural destination.

• Where: Cortile del Collegio and the historic center of Cocconato (AT)
• Admission: free for concerts
• When: one evening in June, as part of the summer festival
• What: live concert, exhibitions, food and wine area with Monferrato wines

For the town of Cocconato and the entire Asti Monferrato area, this stop is a festive moment that attracts music lovers, wine tourists, and visitors from all over Piedmont.