Kiss Kiss Way Viareggio

Radio Kiss Kiss tour lands in Versilia

After transforming Italian town squares into one of the most popular live and social media phenomena of the summer, the Kiss Kiss Way returns in 2026 and, for the first time, chooses Viareggio as the Tuscan stop on its musical journey. On June 26th and 27th, the pearl of Versilia, in the province of Lucca, will host the format created by Radio Kiss Kiss: two days blending live music, entertainment, and a village spread across Piazza Mazzini and the Belvedere delle Maschere, just steps from the sea.

A format designed from day to night

The heart of the experience is the Kiss Kiss Village, an animated area where the public can enjoy games, activities, and meet-and-greets with the radio's presenters and artists. Alongside the village, the Casa Kiss Kiss and a large stage overlooking the promenade take shape, providing a natural backdrop for a celebration that stretches throughout the day until the evening concert. The format, refined over previous seasons, is designed to involve families, young people, and pop music fans in a classic summer holiday atmosphere.

The big live show in Piazza Mazzini

The highlight is the Grande Live Kiss Kiss Way on Saturday, June 27th, at 9:00 PM in Piazza Mazzini: a free-entry concert open to everyone that brings numerous voices from the Italian pop and rap scene to the same stage. The broadcast doesn't stay confined to the square: the concert is aired by Radio Kiss Kiss and rebroadcast on television, bringing the energy of Viareggio into homes across Italy.

Viareggio, a natural summer stage

Choosing Viareggio means betting on one of the iconic cities of the Tuscan summer, famous for its Carnival, its promenade, and a tradition of major open-air events. The Municipality of Viareggio thus provides the setting for an event that weaves the popular dimension of a town festival with the spectacle of a major musical event, confirming Versilia's status as a premier destination for tourism and live music.

Why you shouldn't miss it

• Evening concert with free admission, no ticket or reservation required for the Parterre area.
• A star-studded line-up featuring the most-listened-to names in Italian music right now.
• Two days of activities, games, and meet-and-greets in the village on the seafront.
• The unique atmosphere of Viareggio in the height of the summer season.