Italian Motor Week
The national week of engines in the capital of Ferrari
About Italian Motor Week
Italian Motor Week in Maranello, where the myth of engines lives
When we talk about Italian motoring, Maranello is a name that needs no introduction: in this municipality in the province of Modena, in Emilia-Romagna, the heart of Ferrari has been beating for decades. It is natural, therefore, that the town is one of the absolute protagonists of the Italian Motor Week, the national week dedicated to the passion for engines promoted by the association Città dei Motori, the ANCI network that brings together about forty Italian municipalities linked to the excellence of Made in Italy cars and motorcycles.
A widespread festival throughout Italy
Born to celebrate the heritage of brands, places, and personalities that have made Italian motoring great, the Italian Motor Week is not a single event but a widespread calendar that, in the same period in September, simultaneously lights up dozens of cities from north to south. Maranello is part of the Modena hub along with Modena, Fiorano Modenese, San Cesario sul Panaro, and Castelfranco Emilia: a territory that alone concentrates some of the most legendary names in the sector, from Ferrari to Maserati, from Lamborghini to Pagani and Stanguellini.
What to experience in Maranello
During the week, the center of Maranello transforms into an open-air exhibition. The program blends different formats: guided tours of the Ferrari Museum, Open Workshops with open doors to local artisan and technical realities, urban trekking in the footsteps of Enzo Ferrari, exhibitions of memorabilia and relics set up in the Town Hall, and meetings with drivers and motorsport protagonists. On weekends, there are displays of historic cars and motorcycles and convivial moments in the squares, while book presentations and screenings complete an offering that appeals to both enthusiasts and families.
The beauty of the Italian Motor Week is that most of the activities are free: a rare opportunity to approach the world of engines not just as spectators, but by entering the places that made them famous. For those visiting Maranello, it is the ideal time to discover how a small town in Emilia-Romagna has become synonymous with speed and excellence worldwide.
Italian Motor Week — edition 2026
Italian Motor Week 2026 in Maranello
The 2026 edition of the Italian Motor Week will be held in Maranello from September 19 to 27, in continuity with the national calendar promoted by Città dei Motori. The dates are confirmed by the official event agenda of the Municipality of Maranello, while the detailed program — with times, guests, and booking procedures for individual activities — will be published in the weeks preceding the event.
Based on past editions, one can expect a schedule that blends guided tours of the Ferrari Museum, Open Workshops in the territory's technical facilities, urban trekking in the footsteps of Enzo Ferrari, exhibitions of memorabilia and relics, meetings with drivers and motorsport protagonists, as well as displays of historic cars and motorcycles on weekends. Maranello thus confirms its role as the capital of engines in the province of Modena and in Emilia-Romagna.
Programme Italian Motor Week 2026
The detailed program for the 2026 edition has not yet been published. It will be announced by the Municipality of Maranello and the Città dei Motori network in the weeks preceding the event.
Based on previous editions, the event typically includes:
- Guided tours of the Ferrari Museum (Via Dino Ferrari 43)
- Open Workshops — free guided tours of local artisan and technical facilities
- Urban trekking in the footsteps of Enzo Ferrari, starting from the Ferrari Museum (limited places, by reservation)
- Exhibitions of memorabilia and relics in the Town Hall spaces (Piazza Libertà 33)
- Meetings with drivers and motorsport protagonists and book presentations
- Displays of historic cars and motorcycles on weekends
For updated times and bookings: IAT-R Maranello, tel. 0536 073036 — [email protected].
Highlights Italian Motor Week 2026
Prices Italian Motor Week 2026
Practical information — Italian Motor Week
Where
The events take place in the historic center of Maranello (Piazza Libertà, Town Hall), at the Enzo Ferrari Auditorium on Via Nazionale, at the Ferrari Museum on Via Dino Ferrari 43, and in the workshops participating in the Open Workshops.
How to get there
Maranello is located in the province of Modena, about 18 km from the provincial capital. By car, it can be reached from the A1 motorway (Modena Sud exit) and the A22 Brennero. Bus services connect Maranello with Modena, where national train lines arrive.
Information and booking
For details, updated times, and booking for guided tours, contact the IAT-R of Maranello: phone 0536 073036, email [email protected]. Many activities are free; some museum visits and urban trekking may require a ticket or advance booking due to limited places.
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Where does it take place — Italian Motor Week
Centro storico di Maranello e Museo Ferrari
Piazza Libertà 33, 41053 Maranello