IncantEVOle - Extra Virgin Olive Oil Festival

IncantEVOle: Bitonto, the capital of EVO oil

IncantEVOle - Extra Virgin Olive Oil Festival is the event through which the Municipality of Bitonto, in the province of Bari, celebrates extra virgin olive oil as the iconic product of its territory. Established in 2025, the festival transforms the city's historic center into a widespread journey of taste, culture, and entertainment, bringing one of Puglia's most authentic vocations—olive growing—back to the center stage.

A widespread festival in the historic center

The IncantEVOle format is that of a widespread event: squares, courtyards, towers, and historic sites in Bitonto become stages for a program that combines food and wine, music, and cultural insight. From the Torrione Angioino to Porta Baresana, and from Piazza Aldo Moro to Piazza Cattedrale, the public is invited to discover the deep bond between the city and its oil, strolling through tastings, workshops, and shows.

The program: conferences, showcooking, and performances

The IncantEVOle schedule is intentionally multidisciplinary and suitable for the whole family. Recurring highlights include:

• Conferences and meetings with olive industry experts, agronomists, and institutions;
• Showcooking and 'Corti del Gusto' (Courtyards of Taste) with chefs and masters of local oil-based cuisine;
• Tastings and street food in the heart of the old town;
• Concerts and live performances, ranging from classical music to comedy;
• Rural trekking and guided tours among oil mills, dry-stone walls, and ancient olive groves;
• Workshops dedicated to children.

The Olive Oil Community and the Ravanas Award

IncantEVOle is not just a celebration; it is also a tool for regional promotion. During the event, Bitonto presented the first Olive Oil Community in Puglia, joining the national project promoted by the Città dell'Olio association. The festival also hosts the Ravanas Award, dedicated to the memory of agronomist Pierre Ravanas, awarded to those who distinguish themselves for their human and social commitment, innovation, research, and entrepreneurship in the olive sector.

Bitonto and the Apulian olive tradition

With its boundless heritage of olive groves, Bitonto has been a hub of Apulian olive growing for centuries, famous for the 'Cima di Bitonto' cultivar. IncantEVOle gathers and enhances this legacy, offering the community and visitors an authentic narrative of extra virgin oil as a pillar of the territory's identity, economy, and culture. For Puglia and the entire Municipality of Bitonto, the festival represents a major attraction that combines agri-food promotion, tourism, and high-quality entertainment.