Impronta Morenica Market

A market blending taste and outdoor living

The Impronta Morenica Market is the event that transforms Piazza Ottinetti, one of the central squares of Ivrea, into a large open-air market dedicated to food, wine, and outdoor culture. The event bridges two aspects of the region: on one hand, local producers and the flavors of the Canavese; on the other, a passion for sports and outdoor experiences that define the Serra Morenica of Ivrea, the most impressive morainic amphitheater in Europe.

What to expect

During the opening weekend, the square fills with stalls where you can taste and purchase local products. Key highlights of the event include:

• Local producers offering traditional goods from the Canavese and Piedmont regions
• Wine tastings featuring labels from the local morainic territory
• Cooking shows and culinary demonstrations
• Outdoor sports and tours, with suggestions for exploring the trails and landscapes of the Serra Morenica

The format combines the pleasures of the table with the discovery of the territory, in a festive atmosphere perfect for families, food enthusiasts, and lovers of the great outdoors.

Ivrea and the morainic territory

Located in the Province of Turin, in Piedmont, Ivrea is the capital of the Canavese and a UNESCO Creative City for its industrial heritage linked to Olivetti. Surrounding it is the Serra Morenica, a system of hills and lakes formed by ancient glacial action: an ideal landscape for trekking, cycle tourism, and the outdoor activities that the Impronta Morenica Market brings to the heart of the city. The Municipality of Ivrea promotes the event as a way to showcase the products and experiences of the region.

Why attend

Impronta Morenica Market is the perfect opportunity for a gastronomic stroll through the city center, stocking up on authentic products directly from the producers, and getting inspired by outdoor activities that invite you to explore the hills and lakes of the area. An event that tells the story of the Canavese identity through taste and its deep connection to the landscape.