Imola Fan City Experience

Imola becomes the capital of endurance

When the FIA World Endurance Championship returns to the Autodromo Enzo e Dino Ferrari circuit, the city of Imola, in the Metropolitan City of Bologna in Emilia-Romagna, doesn't stand idly by. With the Imola Fan City Experience, the historic centre becomes a natural extension of the paddock: a widespread festival that accompanies the 6 Hours of Imola and brings all the adrenaline, music, and flavours of the race weekend to the squares. The idea is simple and winning: those without a ticket for the circuit can still experience the World Championship atmosphere by strolling through the city centre, and those who come to Imola for the races find a celebration in town that continues late into the night.

The Terre&Motori Village, heart of the celebration

The focal point of the initiative is the Terre&Motori Village set up in Piazza Matteotti, where live music, DJ sets, street food, gaming, and driving simulators are concentrated. Around it, the entire historic centre becomes a stage: in Piazza Gramsci, the Pit Stop Party and the photographic exhibition dedicated to Ferrari; in Piazza Medaglie d'Oro, DJ sets on the terrace; in Piazza Caduti per la Libertà, car exhibitions, while Palazzo Tozzoni hosts an art exhibition inspired by motorsport.

Music, motorsport, and flavours

The programme intertwines three souls: entertainment, with evening concerts and DJ sets that liven up the city streets; motorsport, with exhibitions, show cars, historic models, simulators, and the highly anticipated "Meet the Drivers" events to meet the season's protagonists; and gastronomy, with street food and offerings from Imola's restaurants and pastry shops celebrating local products. There are also activities for families and children, themed markets, and guided city tours.

An entire city celebrating

Promoted by the Municipality of Imola, the Fan City Experience was created to further link the city to the sporting event, supporting the merchants, restaurateurs, and artisans of the historic centre. WEC Night Shopping keeps shops open into the evening, while a free shuttle service connects the Racetrack to the city centre on key days. An intelligent way to transform an international race into a popular celebration capable of involving the entire Imola community.