Good Life — Well-Living Fair

Good Life, the new well-living fair in Bolzano

Good Life — Well-Living Fair is the new major autumn exhibition in Bolzano, in the heart of South Tyrol and the Autonomous Province of Bolzano. It debuts from November 13 to 15, 2026, at the Fiera Bolzano / Messe Bozen venue in Piazza Fiera, and stems from the merger of two historic events in the South Tyrolean calendar: the Autumn Fair (Herbstmesse), a local tradition with over seventy-five years of history, and Biolife, the exhibition dedicated to the world of organic products and conscious consumption.

A completely renewed format

With Good Life, Fiera Bolzano moves away from the classic row-of-stands layout to offer a more open and contemporary experience. Instead of traditional exhibition corridors, there are now wide avenues, open spaces, and relaxation areas, designed to invite the public to pause, meet, and enjoy the fair at a leisurely pace. At the heart of the event are two large stages dedicated to inspirational content, talks, workshops, and entertainment.

The themes of well-living

The Good Life exhibition path covers everything that contributes to well-being today. The fair's thematic worlds include:

• Nutrition and longevity: certified organic products, regional specialties, and sustainable supply chains, with Biolife fully integrated as a pillar of the event;
• Health, vitality, and mental well-being: movement, self-care, and natural cosmetics;
• Sustainable fashion and new trends in responsible clothing;
• Home living: energy-efficient domestic spaces, home, and office;
• Mobility and travel, leisure, family, and community.

Tastings and experiences

As per the tradition of the Autumn Fair and Biolife, food and wine remain the stars: show cooking, guided tastings, and organic street food offerings accompany visitors as they discover the flavors of South Tyrol and local short-supply-chain products. The format enhances the direct relationship between exhibitors and the public, using a marketplace logic designed to increase the quality and duration of the stay at the fair.

An event for the South Tyrolean community

Organized by Fiera Bolzano / Messe Bozen with the patronage of the Autonomous Province and the Municipality of Bolzano, Good Life serves as an annual meeting point for families, sustainability enthusiasts, and those curious about well-living. In a bilingual city like Bolzano, the event speaks to both Italian and German-speaking audiences, confirming the fair's role as a place for dialogue and exchange between people, ideas, and solutions for a quality life.