Fruttinfiore – National Fruit Growing Exhibition and Market
The great festival of Piedmontese fruit growing in Lagnasco
About Fruttinfiore
Fruttinfiore, when Lagnasco becomes the fruit capital
Every year at the end of March, the small town of Lagnasco, in the province of Cuneo (Piedmont), dresses up for Fruttinfiore, the National Fruit Growing Exhibition and Market. This is no ordinary festival: we are in the heart of one of Italy's most important fruit-growing areas, the Saluzzo plains, where peaches, apples, kiwis, and berries define the local life and economy. For three days, the historic center and exhibition spaces are filled with colors, scents, and a crowd exceeding 40,000 attendees.
An event blending agricultural technology and tradition
The technical core of the event is the S.T.A.O. – Exhibition of Technologies Applied to Fruit Growing, a showcase of machinery, equipment, and innovations for industry professionals. Surrounding this hub is a popular festival open to everyone, featuring a large fruit, flower, and local produce market alongside numerous food and wine offerings.
What to experience at Fruttinfiore
- Fruttintavola: the food and wine area curated by the Pro Loco, featuring local dishes and products.
- Melagorà: the space dedicated to show cooking and performances.
- Tours of the Castles of Lagnasco, a historic jewel of the town, with daytime openings and evocative night tours.
- The Fruttinfiore Train and carriage rides through the blossoming orchards.
- Thematic conferences, pruning demonstrations, and an exhibition of historic agricultural equipment.
- A large children's area with workshops and games, plus the unmissable apple fritters.
A local event
Fruttinfiore is organized by the Pro Loco of Lagnasco in collaboration with the municipal administration and the main agricultural entities of the Cuneo province, such as AOP Piemonte, Lagnasco Group, Coldiretti, Confagricoltura, and Agrion. It is an event that combines the promotion of the Piedmontese fruit sector with the discovery of a village rich in history, perfect for a spring trip between the Maritime Alps and the Cuneo plains.
Fruttinfiore — edition 2026
The 24th edition of Fruttinfiore confirmed Lagnasco as the Piedmontese capital of fruit growing, with over 40,000 visitors expected. Alongside the S.T.A.O. and the large market, the 2026 edition brought the Italian Pro Loco Village to the town, offering a rich program of show cooking, performances, castle tours, and family activities.
Programme Fruttinfiore 2026
Friday, March 27
- 5:00 PM — Official inauguration with the presentation of the Fruttinfiore Award to the President of the Piedmont Region, Alberto Cirio, and Professor Maria Vittoria Bori.
- 8:45 PM — Historical-celebratory event "The first seed of a land of fruits".
Saturday, March 28 and Sunday, March 29
- S.T.A.O. — Exhibition of Technologies Applied to Fruit Growing.
- Exhibition Market with local agri-food excellence, flowers, and local products.
- Italian Pro Loco Village in Piazza Umberto I (Town Hall courtyard), for the National Made in Italy Day.
- Fruttintavola area managed by the Pro Loco and Melagorà show cooking space.
- Show cooking by Daniele Persegani, co-host of "È sempre mezzogiorno" on Rai 1 (Saturday afternoon).
- Tours of the Castles of Lagnasco, with night opening on Saturday (10:00 PM - midnight); Garden of Essences open throughout the three days.
- Fruttinfiore Train through the orchards with a stop at La Manta Food and carriage rides.
- Pruning demonstrations (March 28-29), exhibition of historic agricultural equipment, and book presentation of "Il giardiniere rilassato" (Sunday).
The event was also covered by Fruttinfiore...Live on TCP Teleupole.
Highlights Fruttinfiore 2026
Prices Fruttinfiore 2026
Practical information — Fruttinfiore
How to get there
Lagnasco is located in the province of Cuneo, along the road between Savigliano and Saluzzo. By car, it can be reached from the A6 Turin-Savona motorway (Marene exit), continuing towards Savigliano and Saluzzo. The nearest train station is Savigliano, on the Turin-Cuneo line, from where you can continue by bus or car.
Admission and hours
The event takes place over three days at the end of March, with the inauguration on Friday afternoon. Access to the exhibition area and the market is free; some activities (castle tours, guided tastings) may require a separate ticket.
Tips
Wear comfortable shoes for walking between the stands and orchards, and take advantage of the day to visit the Castles of Lagnasco. The Fruttintavola area is the perfect place to enjoy lunch with local products.
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Where does it take place — Fruttinfiore
Centro storico di Lagnasco
Piazza Umberto I, 12030 Lagnasco