Fiori e Motori

A Sunday of passion, friendship, and local spirit

Fiori e Motori is the event that brings the center of Graglia to life in late spring. This small town in the Province of Biella, nestled between the village at 600 meters and the peaks of Mombarone, lies in the heart of the Elvo Valley, in Piedmont. The day blends a love for classic engines with a desire to come together and showcase the beauty of the Biella region, creating an event that is part sporting, part gastronomic, and part charitable.

Vintage cars in the Church Square

The heart of the event is the vintage car exhibition in the Church Square: about thirty classic vehicles, joined by a selection of modern Abarths, which attract enthusiasts and curious visitors from across the Biella area. The event has become so popular that, in some years, organizers have had to turn away participants due to space limitations. The exhibition is accompanied by the traditional blessing of the vehicles, a nod to the event's deep ties to the religious celebrations of the Feast of the Holy Trinity.

Flowers, flavors, and solidarity

Alongside the engines, the day features a charity food and flower market, which gives the event its name and highlights its spring-like, charitable spirit. There is no shortage of social moments: breakfast is included with registration, there is a refreshment point for the final lunch, and an aperitif is hosted by the Pro Loco of Muzzano. Side activities also include a visit to the Birrificio Elvo, which opens its doors to participants to showcase a local production success story.

A community event

Fiori e Motori was born from the collaboration between volunteers, the municipal administration of Graglia, the Confraternity of the Holy Trinity and Holy Cross, and local merchants. Together, they create a day that weaves together passion, friendship, and regional promotion. It is a perfect example of how, in the small towns of the Biella region, religious and civil traditions can renew themselves by involving the entire community.

Graglia, between the sanctuary and the mountains

The setting is Graglia, a village known for its monumental 19th-century Sanctuary inspired by the Sacro Monte di Varallo, for its hiking trails leading to Mombarone, and for the characteristic echo effect that has made it famous. It is a village in the Elvo Valley where the Fiori e Motori day becomes the perfect opportunity to discover an authentic corner of the Piedmontese mountains.