Fiori di Fiori – Flower Festival

Fiori di Fiori, spring blooms in Scopello

Fiori di Fiori – Flower Festival is the event that every early May dresses the town of Scopello in color, nestled in the upper Valsesia valley in the province of Vercelli, in the heart of Piedmont. Organized by the Pro Loco of Scopello, the event transforms the garden of Villa Gianoletti (via Roma 17) for two days into a small floral paradise, where nature, scents, and creativity intertwine to welcome the new season.

The flower market, the heart of the festival

The centerpiece of the initiative is the flower market set up amidst the greenery of the villa: florists and hobbyists display plants, floral arrangements, seasonal flowers, and artisanal creations. Strolling through the stalls is an experience that engages both sight and smell, perfect for those looking for ideas for their own garden or simply wanting to be captivated by the spring atmosphere of Valsesia.

Workshops, walks, and activities for everyone

Alongside the market, the festival offers a rich calendar of creative workshops and activities by reservation, aimed at both adults and children. There are also guided nature walks, led by environmental guides, which allow visitors to discover the local flora and landscape. A photography exhibition dedicated to the natural world and various artistic displays enrich the areas adjacent to the villa, while moments of conviviality complete the program.

The Floral Aperitif

Among the most anticipated events is the Floral Aperitif on Friday evening: a themed moment with cocktails, appetizers, and music, hosted in the setting of Villa Gianoletti. Reservations are recommended for this toast that inaugurates the festival in the spirit of spring.

A free festival for the community

Fiori di Fiori is a free-entry event, made possible thanks to the generosity of the owners of Villa Gianoletti, who open up the grounds of the estate. More than just a market, it is an opportunity for the community of Scopello and visitors to Valsesia to gather outdoors, rediscovering the beauty of flowers and the value of social connection in one of the most characteristic villages of upper Piedmont.