The popular devotion of Monte Rinaldo in Contrada Cuma, between faith and tradition
The Festa in onore della Madonna della Neve is one of the most heartfelt events in the calendar of Monte Rinaldo, a municipality in the province of Fermo in the Marche region. It is celebrated in Contrada Cuma, a rural hamlet of the village, at the church dedicated to the Madonna della Neve, in a hilly landscape overlooking the Aso valley and the Sibillini Mountains.
The devotion dates back to 1693, when the local farming community began to turn to the Virgin to obtain protection against hail and atmospheric calamities that put harvests at risk. The festival thus originated as a thanksgiving and a popular vow, a tradition that has been passed down from generation to generation, becoming part of the identity of the contrada and the entire Municipality.
The event takes place over a single evening, starting in the early evening and continuing into the night. The religious moment, linked to the figure of the Madonna della Neve, is accompanied by the convivial dimension typical of Marche contrada festivals:
A village of a few hundred inhabitants, Monte Rinaldo is also known for the archaeological area of La Cuma, a late Republican sanctuary that testifies to the ancient settlements in this corner of the Monti Azzurri. The Festa della Madonna della Neve is the ideal opportunity to discover an authentic territory, far from mass tourist circuits, where popular faith and rural hospitality retain a flavour of yesteryear.
The festival is organized by the Municipality of Monte Rinaldo and is open to all citizens with free admission. For updated information, it is advisable to consult the official channels of the Municipality.
The Festa in onore della Madonna della Neve returns to Monte Rinaldo on Wednesday, June 10, 2026, from 8:00 PM, in Contrada Cuma, at the church dedicated to the Virgin. The evening, with free admission and open to all citizens, renews the traditional popular devotion of the Fermo village. The full program details will be released by the Municipality of Monte Rinaldo closer to the event.
Monte Rinaldo is located in the hinterland of the province of Fermo, in the Aso valley. By car: from the A14 motorway, take the Pedaso exit, then follow the SP along the Aso valley inland. The festival takes place in Contrada Cuma, a hamlet of the municipality.
The festival is traditionally held in June, on a single evening starting at 8:00 PM.
Free, open to all citizens.
Municipality of Monte Rinaldo, tel. +39 0734 777121, email [email protected].
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Chiesa della Madonna della Neve, Contrada Cuma
Contrada Cuma, 63852 Monte Rinaldo