Eurochocolate
The International Chocolate Festival of Perugia
About Eurochocolate
Chocolate takes center stage in Perugia
Eurochocolate is the International Chocolate Festival that has enlivened the historic center of Perugia every autumn since 1994, a city that has made chocolate a symbol of its identity with Perugina. For ten days, the Umbrian capital transforms into a large, widespread celebration, attracting hundreds of thousands of visitors.
The historic center becomes a foodie's paradise
The main squares and streets — Piazza Italia, Piazza della Repubblica, Corso Vannucci, and via Mazzini — host hundreds of exhibitors, from large companies to artisan chocolatiers. The program includes the Chocolate Experience with educational workshops, Choco Lab and Cooking Show stages with pastry chefs and special guests, chocolate sculptures, tastings, and itinerant shows like Choco Parade, Choco Buskers, and Choco Street Band.
An international event
Each edition revolves around an original theme and slogan, setting the tone for initiatives and interactive activities. Admission to the outdoor areas is free, while the ChocoCard is available for special events and paid experiences. A reference point for enthusiasts and families, Eurochocolate is now a symbolic autumn event in Perugia and Umbria.
Eurochocolate — edition 2026
The 2026 edition of Eurochocolate (the 32nd) is held in Perugia from November 13 to 22, 2026, with the slogan "Make Sweets", inviting the public to become active participants by creating sweets with chocolate, not just tasting and buying them. The edition marks the festival's move from the traditional October period to November.
The festival areas are spread throughout the historic center between Piazza Italia, Piazza della Repubblica, Corso Vannucci, and via Mazzini, featuring the Chocolate Experience and the Choco Lab and Cooking Show stages. The testimonial for the 2026 campaign is cake designer Anastasia Cherednychenko.
Programme Eurochocolate 2026
November 13 – 22, 2026 – "Make Sweets"
- Chocolate Experience — area dedicated to educational and visual activities about the world of chocolate, with major companies and collaborators
- Choco Lab and Cooking Show — stage events with master pastry chefs and special guests
- Chocolate stands and market along Corso Vannucci, Piazza Italia, Piazza della Repubblica, and via Mazzini
- Interactive activities related to the slogan "Make Sweets", with the new line of "Costruttori di Dolcezze" products
The detailed daily program with times and guests will be published on the official website eurochocolate.com.
Highlights Eurochocolate 2026
Prices Eurochocolate 2026
Practical information — Eurochocolate
How to get there
The historic center of Perugia is accessible via the Minimetrò (Pincetto stop) and escalators from the parking lots below (Partigiani, Pincetto). During the festival, it is advisable to avoid driving and use the park-and-ride facilities with mechanical lifts.
Tickets
Access to the outdoor areas of the festival is free; the ChocoCard is available for special events, workshops, and experiences. Program and details on eurochocolate.com.
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Where does it take place — Eurochocolate
Centro storico di Perugia (Corso Vannucci, Piazza Italia, Piazza della Repubblica, via Mazzini)
Corso Vannucci e centro storico, 06121 Perugia