Dolci Terre di Primavera in Rosa
Three days of flavor, wine, and music in the heart of Novi Ligure, awaiting the Corsa Rosa
About Dolci Terre di Primavera
A celebration of taste in the heart of Novi Ligure
Dolci Terre di Primavera is the food and wine event that every spring turns the historic center of Novi Ligure, in the province of Alessandria, into a large open-air market dedicated to local flavors. Born from the "Dolci Terre di Novi" territorial brand, the festival brings local producers, Piedmontese and Ligurian culinary excellence, and a rich selection of international cuisines to the city's streets and squares.
The 2026 "in Pink" Edition
For 2026, the event takes on a special theme: it is titled Dolci Terre di Primavera in Rosa as it serves as a prelude to the arrival of the 12th stage of the Giro d'Italia (Imperia-Novi Ligure), scheduled for May 21st. The city of the legendary cyclist Costante Girardengo pays homage to the Corsa Rosa with a weekend that weaves together fine dining, wine, music, and sports culture.
What to find in the city
- Piazza Dellepiane: the main music stage, featuring "flavors from the world," culinary excellence, and an open-air wine bar.
- Via Girardengo: international street food and gastronomy throughout the three days.
- Historic Center: "Wine Corners" with guided tastings of the best local white and red wines, in collaboration with the regional protection consortia.
- Corso Marengo: the hobbyist and craft market.
- Piazza Carenzi: the funfair for families.
Music and Culture
Every evening, Piazza Dellepiane lights up with free concerts, ranging from 80s dance hits to tribute bands. The event also features the inaugural edition of the Sports Literature Festival, with book presentations, exhibitions, and talks dedicated to cycling and its champions, highlighting the strong bond between Novi Ligure and the history of cycling. A festival that unites the gastronomic tradition of the Novese and Alto Monferrato areas with the festive spirit of the wait for the Giro d'Italia.
Dolci Terre di Primavera — edition 2026
The 2026 edition, titled Dolci Terre di Primavera in Rosa, took place from May 15th to 17th in the historic center of Novi Ligure, just days before the arrival of the 12th stage of the Giro d'Italia (Imperia-Novi Ligure) on May 21st. Between Piazza Dellepiane, Via Girardengo, Corso Marengo, and Piazza Carenzi, visitors enjoyed Wine Corners with guided tastings, an open-air wine bar, street food, a craft market, a funfair, and a free musical program every evening. The event was rounded off by the inaugural edition of the Sports Literature Festival.
Programme Dolci Terre di Primavera 2026
Friday, May 15
- 6:00 PM – 12:00 AM — Opening of food areas, international cuisine, and open-air wine bar in Piazza Dellepiane and Via Girardengo
- 9:00 PM — Non Plus Ultra, live dance music show from the 80s to the 2000s (Piazza Dellepiane)
Saturday, May 16
- 10:00 AM – 1:00 AM — Food areas, Wine Corners with guided tastings in the historic center
- 2:00 PM – 7:00 PM — Hobbyist market in Corso Marengo
- 9:00 PM — B-Side Party Band, classics from the 60s to today (Piazza Dellepiane)
- 10:30 PM — Cristian Marchi, international DJ, with vocals by Jessica Stalfieri (Piazza Dellepiane)
Sunday, May 17
- 10:00 AM – 11:00 PM — Food areas and tastings
- 9:00 PM — Bandaliga, official Luciano Ligabue tribute band (Piazza Dellepiane)
Sports Literature Festival (Edition Zero)
- May 7, 5:00 PM — Civic Library: Opening of the "Pedaling through History" exhibition and presentation of the book "Odiarsi un po'"
- May 16, 11:00 AM — Presentation of "La Dama Bianca – Giulia Occhini"
- May 16, 4:00 PM — "The Champions" talk with Petacchi, Scandolara, and Podestà
- May 17, 11:00 AM — Alessandro Vanotti presents "Gregario"
Highlights Dolci Terre di Primavera 2026
Prices Dolci Terre di Primavera 2026
Practical information — Dolci Terre di Primavera
How to get there
Novi Ligure is accessible by car via the A7 motorway (Serravalle Scrivia exit) and the A26. By train, the Novi Ligure station is served by regional connections from Genoa, Alessandria, and Turin.
When
From Friday, May 15th to Sunday, May 17th, 2026. Approximate hours: Friday 6:00 PM – 12:00 AM, Saturday 10:00 AM – 1:00 AM, Sunday 10:00 AM – 11:00 PM.
Admission
Access to the event areas and concerts is free; tastings and food purchases are pay-as-you-go.
Festival-goer photos
No photos yet. Share yours!
Share your photos
5 photos max, 5 MB per photo (JPG, PNG, WebP)
Noticed an error or missing information?
Help us keep this listing up to date. Every proposal is verified by our team before publication.
Festival-goer reviews
No rating yet — be the first!
No comments yet. Be the first!
Were you there?
Share your experience with the community.
Where does it take place — Dolci Terre di Primavera
Centro storico di Novi Ligure
Piazza Dellepiane, 15067 Novi Ligure