Christmas in the Baroque Palaces

Christmas in the baroque palaces of Ala

During the Advent season, the historic center of Ala, located in the province of Trento (Trentino-Alto Adige), becomes the setting for one of the most evocative and original Christmas markets in Trentino. Here, the festive spirit isn't found in the usual outdoor wooden huts, but inside the halls and grand entrances of baroque palaces that tell the story of the so-called "City of Velvet," once famous for its production of fine silk fabrics.

Palaces opening their doors

The market trail winds through the historic buildings of the center, which open their usually private spaces to the public for the occasion. Participating venues include Palazzo Taddei, Palazzo Pizzini, Palazzo Gresti Filippi, Palazzo Malfatti Scherer, and other historic buildings. As visitors stroll from one palace to another, they discover the creations of over forty exhibitors: Christmas decorations and accessories, local specialties, and true masterpieces of artistic craftsmanship.

A vibrant, scattered market

The event is much more than a simple market. Piazza San Giovanni hosts the farmers' market featuring the flavors of the Vallagarina valley, while the baroque halls play host to concerts, theatrical shows, and street performances. There is no shortage of food and wine tastings, including mountain cheese, mulled wine, cider, and charcuterie boards, alongside activities designed for children: creative workshops, readings, games, and entertainment inside the palaces.

Ala, the City of Velvet

Situated at the southern entrance of the Vallagarina valley, just a few kilometers from Rovereto, Ala preserves a baroque architectural heritage of great value, a legacy of the wealth once brought by the velvet and silk trade. The Christmas market is the ideal opportunity to rediscover this refined historic center—often far from mass tourism circuits—in a festive and welcoming guise. The event, organized by the Municipality of Ala, is confirmed year after year as a beloved appointment for families and visitors from all over Trentino.

Useful information

The market takes place on the weekends leading up to Christmas, generally open from 10:00 AM to 7:00 PM, with food and wine stands remaining active until the evening. Admission is free. The event is part of the rich calendar of Christmas markets in Trentino, alongside those in Trento, Rovereto, and Arco.