Blueberry and Moncrivello Excellence Festival
Four days of taste, nature, and tradition in the heart of the Canavese region
About Blueberry Festival
The blueberry festival in the heart of the Canavese
Every year in mid-June, the village of Moncrivello (province of Vercelli, Piedmont) transforms into the blueberry capital. The Blueberry and Moncrivello Excellence Festival was created to promote the cultivation of the small blue fruit that grows on the hills bordering the Canavese and Vercelli regions. Over the years, it has evolved into much more: a showcase for the food, wine, agricultural, and cultural excellence of the entire territory.
Organized by the Pro Loco of Moncrivello with the support of the Municipality and numerous local associations, the festival attracts thousands of visitors each year who fill the streets and squares of the town for four days of open-air celebration.
Taste, sustainable agriculture, and local products
The heart of the event is the Blueberry Market, where local producers offer fresh blueberries, jams, syrups, desserts, and many other specialties. Alongside the market, you will find food stands, street food, themed Blueberry lunches and dinners, vineyard tastings, and open cellars, all part of a journey through the authentic flavors of the Moncrivello hills.
The festival also places great emphasis on sustainable agriculture and well-being, featuring conferences, experiential seminars on the world of bees, and workshops dedicated to cultivation and land stewardship.
Sports, culture, and nature
The program blends tradition with activity: from the Blueberry Run to the Blueberry Walk, as well as tennis and beach volleyball tournaments, sports initiatives accompany the festival throughout its duration. On the cultural front, highlights include guided tours of the Castle of Moncrivello and local blueberry fields, as well as the presentation of the prestigious Golden Blueberry award.
With live music, DJ sets, dance evenings, art workshops, and activities for children, the Blueberry Festival is an event designed for the whole family, where the excellence of Piedmont meets in a festive, popular atmosphere.
Blueberry Festival — edition 2026
La XII edizione della Sagra del Mirtillo e delle Eccellenze Moncrivellesi anima Moncrivello da giovedì 18 a domenica 21 giugno 2026. Il programma intreccia gusto, sport, natura e cultura: dal mercato del mirtillo alle cene a tema, dalle visite guidate al Castello e alle mirtillaie fino ai convegni sull'agricoltura sostenibile e ai seminari sul mondo delle api.
Non mancano gli appuntamenti sportivi più attesi, come la Corsa del Mirtillo e la Camminata del Mirtillo, insieme ai tornei di tennis e beach volley, alla musica dal vivo, ai DJ set e alle attività per le famiglie.
Programme Blueberry Festival 2026
Giovedì 18 giugno
- 17:00 — Gara di pinacola presso il Club66
- 18:30 — Iscrizioni alla Corsa del Mirtillo, ritrovo in Piazza Municipale
- 20:00 — Partenza della Corsa del Mirtillo (circa 7 km), con premiazione e stand street food a seguire
Venerdì 19 giugno
- 18:00 — Convegno e consegna del premio Mirtillo d'Oro al Castello
- 19:30 — Camminata del Mirtillo (circa 6 km) a cura del gruppo #andumaapè
- 19:30 — Apertura degli stand gastronomici al Castello, con musica live e DJ set (M-squad Djs)
Sabato 20 giugno
- 09:00 — Apertura Info Point e Mercato del Mirtillo (prodotti tipici, artigianato, associazioni)
- 15:00 — Quadrangolare di tennis
- 17:00 — Visite guidate alle mirtillaie e al Castello (15:00-17:00)
- 19:00 — Vermouth a Corte, degustazione al Castello
- 19:30 — Cena del Mirtillo con musica dal vivo
- Tutto il giorno — Street food e Pesca il Mirtillo Solidale
Domenica 21 giugno
- 09:00 — Apertura Info Point e Mercato del Mirtillo
- 10:00 — Seminari esperienziali sul mondo delle api e sull'agricoltura sostenibile
- 12:30 — Pranzo del Mirtillo al Castello
- 15:00 — Finali del torneo di tennis
- 17:00 — Visite guidate alle mirtillaie e al Castello (10:00-12:00 e 14:00-17:00)
- Tutto il giorno — Torneo di beach volley, Esperienza Amaro e danze risorgimentali
Highlights Blueberry Festival 2026
Prices Blueberry Festival 2026
Practical information — Blueberry Festival
When
The festival takes place in mid-June and lasts for four days, from Thursday to Sunday.
Where
Moncrivello (VC), Piedmont. Events are held throughout the village streets and squares, at the Castle of Moncrivello (Piazza Castello 6), and in the local blueberry fields.
Admission
Access to the festival and the market is free. Some activities (Blueberry lunches and dinners, tastings like Vermouth at Court, and guided tours) require a fee or prior booking/registration.
How to get there
Moncrivello is easily accessible by car from the A4/A5 motorway near Ivrea and Santhià . During the festival, it is recommended to follow signs for the parking areas set up by the organizers.
Contact
Phone: +39 0161 401177 — Email: [email protected]
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Where does it take place — Blueberry Festival
Centro storico e Castello di Moncrivello
Piazza Castello 6, 13040 Moncrivello