Vintage car rally at the Cantina Rotaliana in Mezzolombardo
Bellezze in Cantina is an event dedicated to historic cars held at the Cantina Rotaliana in Mezzolombardo, in the heart of the Piana Rotaliana in Trentino-Alto Adige. The event brings together collectors and enthusiasts around vintage vehicles built up to 1998, ranging from the economy cars that marked the history of Italian motoring to the most prestigious brands. The setting is the town's famous cooperative winery, home of the Teroldego Rotaliano, which hosts the rally amidst vineyards and Trentino landscapes.
The highlight of the day is the beauty contest reserved for historic vehicles, which rewards style, attention to detail, and the owners' passion. The cars are presented to the public and judged in a convivial atmosphere that combines the pleasure of driving with the joy of meeting others. The rally includes a tour through the town of Mezzolombardo and the surrounding Piana Rotaliana, allowing enthusiasts to admire the cars in motion and the public to take photos alongside the collectors.
Bellezze in Cantina is not just an event for car enthusiasts: the day weaves a passion for vintage cars with local food and wine. Wine tastings and platters are available at the Rotaliana Wine Shop, while the shared lunch is an integral part of the program. The event also has a strong charitable focus: a portion of the proceeds is donated to the Tavolo della Solidarietà of Mezzolombardo, confirming the community spirit that drives the initiative.
The event is promoted by the Al Volante si Parte group, an organization active in the Province of Trento in the coordination of historic car rallies, including the "Bellezze in piazza" parade that brings dozens of vintage vehicles to the center of Mezzolombardo every year. Bellezze in Cantina is the spring appointment that combines the charm of historic engines with the hospitality of the Cantina Rotaliana and the generosity of a charitable project.
The 2026 edition of Bellezze in Cantina was held on Sunday, May 24, 2026, at the Cantina Rotaliana in Mezzolombardo, at Via Trento 110. The day began at 8:00 AM with welcome, registration, and voucher distribution; at 9:30 AM, groups departed for a tour of Mezzolombardo and its surroundings, returning for the presentation of the vehicles at 11:30 AM. After lunch at 1:00 PM, the 3:00 PM awards ceremony concluded the program, which ended at 5:00 PM. The participation fee was €20 per person, including breakfast, lunch, and a contribution to the event, with a portion of the proceeds destined for the Tavolo della Solidarietà of Mezzolombardo.
The Cantina Rotaliana is located at Via Trento 110 in Mezzolombardo (TN). By car, it can be reached via the A22 Brennero motorway, taking the San Michele all'Adige/Mezzocorona exit, just a few minutes from the toll booth. By train, the reference station is Mezzocorona, on the Trento-Bolzano line, also connected by the Trento-Malé Railway.
The registration fee for the rally is €20 per person and includes breakfast, lunch, and a contribution to the event. Registration is done via an online form. For information: [email protected], tel. +39 375 5308367.
Admission to the exhibition area is free; wine tastings and platters at the Rotaliana Wine Shop are available for purchase.
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Cantina Rotaliana
Via Trento 110, 38017 Mezzolombardo