Agro-Zootechnical Exhibition and Fiera del Carmine

Massarosa's spring festival

The Agro-Zootechnical Exhibition and Fiera del Carmine is one of the most cherished events in the calendar of Massarosa, a town in the Versilia area of the province of Lucca, Tuscany. It is the town's traditional spring festival: two days that weave together the region's agricultural and zootechnical heritage with the festive atmosphere of a popular fair, featuring animals, local products, shows, and activities for families.

History and tradition

The event has its roots in the ancient agricultural fairs of the Lucca plain and Versilia, tied to the devotion to Our Lady of Mount Carmel (Madonna del Carmine). Over the years, the fair has evolved into a major community celebration, reaching its 39th edition in 2026. For several seasons, the event has adopted a two-day format, with the Agro-Zootechnical Exhibition taking center stage on both Saturday and Sunday, and the Fiera del Carmine concentrated on Sunday.

The Great Farm

The heart of the exhibition is the "Great Farm", an area dedicated to animals that is swarmed by children and families every year. Highlights include:

• a showcase of rabbits of all Italian breeds, with displays stretching over two hundred meters, including rare and endangered breeds;
• donkeys, calves, ponies, geese, and other farm animals;
• the gathering of "Mouton d'Ouessant" sheep, a new feature in recent editions.

Fair, gastronomy, and entertainment

Along Piazza Provenzali, Via C. Pellegrini, and Via Cavalieri di Vittorio Veneto, you will find the Fiera del Carmine stalls, local association booths, and areas dedicated to street food and local excellence. There is no shortage of culinary events, featuring special guests and initiatives like the competition for the best traditional Massarosa dish. The program includes music, fashion, live shows, and performances by dance schools, hosted in the amphitheater of Parco Caduti di Nassiriya.

An event for the whole community

The Agro-Zootechnical Exhibition and Fiera del Carmine is organized by the Municipality of Massarosa in collaboration with the local tourism promotion consortium and local associations. Beyond the animals and the fair, the initiative offers workshops and activities for children, moments dedicated to health and wellness, and the opening of a health village with free check-ups. It is an event that captures the rural and communal identity of this corner of Versilia.