Val di Peio Agriculture Festival (Fera de Cogol / Desmalgada)
The Fera de Cogol, the Desmalgada, and the Palio delle Frazioni: a week of farming traditions in Cogolo di Peio
About Val di Peio Agriculture Festival
A farming festival in the heart of the Stelvio
The Val di Peio Agriculture Festival, featuring the historic Fera de Cogol and the Desmalgada, is the grand end-of-summer celebration of the rural world in Val di Pejo, located in the municipality of Peio in the province of Trento (Trentino-Alto Adige). Set in Cogolo di Peio, within the Stelvio National Park and as part of the Cheese FestiVal di Sole, the event dedicates an entire week in mid-September to the traditions of livestock farming and mountain life, with the main events concentrated over the weekend.
The Fera de Cogol and the crowning of the Queen
The heart of the festival is the Fera de Cogol, a historic livestock fair held in Cogolo. Over one hundred Brown Swiss heifers raised by local farms parade through the exhibition area: a specialized jury evaluates them and proclaims the "Queen" of the fair, the best heifer of the year, also known as "Miss Val di Pejo." The village streets come alive with a traditional market, craft stalls, and a zero-kilometer farmers' market, alongside demonstrations of ancient crafts like linen and wool processing.
The Desmalgada and the Palio delle Frazioni
Sunday is the day of the Desmalgada, the evocative parade of cows returning from alpine pastures, adorned for the occasion and accompanied by farming families in traditional costumes and the Val di Pejo brass band. In the afternoon, the Palio delle Frazioni kicks off—a challenge between the municipality's villages (Cogolo, Peio Paese, Celledizzo, Comasine, and others) in a series of trials inspired by old-time farming work: manual mowing, wood sawing, wheelbarrow racing, log chopping, the greasy pole, and tug-of-war.
Excursions, workshops, and mountain gastronomy
In the days leading up to the weekend, the program offers excursions to the mountain huts and Lake Covel, sheep shearing demonstrations, visits to farms, mountain dairies, and hydroelectric plants, as well as workshops dedicated to wool and wood, and an educational farm for children. Gastronomy takes center stage with the "Farmer's Plate," zero-kilometer gourmet menus, and traditional dinners featuring folklore and live music in the valley's restaurants and hotels.
A signature event of Val di Sole
Organized by the Pejo3000 Tourist Consortium in collaboration with local associations and farmers, the Val di Peio Agriculture Festival is one of the community's most cherished events and a highlight of the Cheese FestiVal di Sole. It perfectly blends the authenticity of alpine culture, a deep connection to the land and animals, and the warm hospitality of a territory nestled among the glaciers of the Ortles-Cevedale range.
Val di Peio Agriculture Festival — edition 2026
The 2026 edition: September 7 to 13
In 2026, the Val di Peio Agriculture Festival will be held from Monday, September 7 to Sunday, September 13 in Cogolo di Peio, with the weekend of September 11-13 as the central focus. The event is part of the Cheese FestiVal di Sole (September 5-21, 2026).
The highlight weekend
Saturday, September 12 - 43rd Fera de Cogol in Cogolo (Piazza Monari, from 10:00 AM): livestock fair with the judging of Brown Swiss heifers. Along the village streets, enjoy a traditional market, craft stalls, a zero-kilometer farmers' market, linen processing demonstrations, and an educational farm. In the evening (9:00 PM), the election of "Miss Val di Pejo" with awards and a musical evening.
Sunday, September 13 - Desmalgada: parade of cows returning from alpine pastures through the streets of Cogolo (2:00 PM), with farming families in traditional costumes and the Val di Pejo band. Following this, in Piazza Cardinal Migazzi (3:30 PM), the 20th Palio delle Frazioni, a village challenge featuring traditional farming games (mowing, sawing, wheelbarrows, tug-of-war). The day concludes with a musical evening and awards ceremony.
Weekly events (September 7-11)
The preceding days feature excursions to mountain huts and Lake Covel, sheep shearing demonstrations, visits to farms, mountain dairies, and hydroelectric plants, e-bike tours, wool and wood workshops, spa experiences, and children's activities (many requiring booking).
Information
Free access to the fair, markets, and parades. Gastronomic experiences require a fee: "the Farmer's Plate" at 25 euros, zero-kilometer gourmet menus from 30 to 60 euros, and farmer's breakfasts and aperitifs from 8 to 15 euros.
Programme Val di Peio Agriculture Festival 2026
Highlights Val di Peio Agriculture Festival 2026
Prices Val di Peio Agriculture Festival 2026
Practical information — Val di Peio Agriculture Festival
Getting there
Cogolo di Peio is located in Val di Pejo, a side valley of Val di Sole, in the province of Trento. By car: take the A22 Brennero motorway to the San Michele all'Adige/Mezzocorona exit, then follow the SS43 of Val di Non and the SS42 of Tonale to Dimaro, then the SP87 towards Peio. By train: take the Trento-Malè-Mezzana line, then the bus service to Val di Pejo.
Venue and parking
The main events take place in Cogolo di Peio (Piazza Monari, Piazza Cardinal Migazzi, and the Planet area) and in the municipality's various hamlets. Parking is available in the village.
Admission and prices
Access to the fair, markets, and parades is free. Some excursions, workshops, and gastronomic experiences require a fee and booking: the "Farmer's Plate" is 25 euros, zero-kilometer gourmet menus range from 30 to 60 euros, and farmer's breakfasts and aperitifs range from 8 to 15 euros.
Contacts
Consorzio Turistico Pejo3000, Piazza Municipio 5, Cogolo di Peio (TN) - tel. +39 0463 754345 - [email protected]
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Where does it take place — Val di Peio Agriculture Festival
Cogolo di Peio - Piazza Monari / area Planet
Piazza Municipio 5, Cogolo di Peio, 38024 Peio