The international week of fashion and culture in Taormina, featuring the Tao Awards gala night at the Ancient Theatre
Taomoda Week is one of the longest-running and most prestigious events on the Sicilian cultural scene. Every year in July, it brings a week of events to the town of Taormina, in the Province of Messina, dedicated to fashion as a 360-degree creative language. Originally founded in 2000 in Catania as "Catania Talenti & Dintorni" and later moved permanently to Taormina, the festival is now an international appointment that effectively closes the global fashion calendar after Paris, Milan, and Florence.
The Taomoda Week program goes far beyond the runway: throughout the week, the schedule features fashion shows, exhibitions, masterclasses and training workshops, talks and round tables, business conversations, literary moments, photo shoots, and a Sustainability Day dedicated to ethical and responsible fashion. The event brings together stylists, designers, top fashion industry managers, buyers, journalists, and artists, confirming its role as a platform for talent promotion and dialogue between creativity and the local area.
The highlight of the event is the Tao Awards gala night, dubbed by the press as the "Oscars of fashion," which takes place in the breathtaking setting of the Ancient Theatre of Taormina. On stage, internationally renowned figures from the worlds of fashion, entertainment, music (with the Tao Music Awards), business, culture, journalism, television, cinema, and science are awarded. The evening attracts thousands of spectators and numerous celebrity guests, serving as a major tourist draw for all of Sicily.
With over twenty-five years of history and the patronage of the National Chamber of Italian Fashion and various institutions since 2005, Taomoda Week combines the elegance of fashion shows with the beauty of Taormina's historical heritage. The event is included in the Sicilian Region's calendar of tourist-attracting events and represents an unmissable appointment for those wanting to experience Taormina in its most glamorous and international guise.
The 2026 edition of Taomoda Week will be held in Taormina from July 14 to 18, 2026, with the usual structured calendar of fashion shows, conferences, masterclasses, talks, business conversations, round tables, cultural events, and workshops. The Tao Awards gala night is scheduled at the Ancient Theatre of Taormina. The detailed program, including the list of fashion shows and award winners, will be updated on the official website and social media channels as the event approaches.
Taormina can be reached by train (Taormina-Giardini station, on the Messina-Catania-Siracusa line) with shuttle buses to the center, or by car via the A18 Messina-Catania motorway (Taormina exit). The nearest airport is Catania-Fontanarossa, about an hour away.
Events take place in various locations in the center of Taormina; the Tao Awards gala night is held at the Ancient Theatre.
Information on accreditation and tickets for the gala night and individual events is published on the official website taomodaweek.com and the event's social media channels.
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Teatro Antico di Taormina