San Giorgio Fair and FloreAle
Alessandria's historic spring fair featuring the FloreAle flower market
About San Giorgio Fair
Alessandria's historic fair
The San Giorgio Fair is one of the oldest and most iconic events in Alessandria, Piedmont. Linked to the city's patron saint and held in the heart of spring, it has been the traditional way to welcome the season for centuries. Every year, it attracts thousands of visitors from the city, the surrounding province, and neighboring regions, remaining a cornerstone of the local calendar.
A fair with many facets
The San Giorgio Fair brings together various elements in one large event spread across the city of Alessandria. There is the commercial side, showcasing local vendors and traders; the agricultural and livestock sector, reflecting the rural heritage of the Monferrato area and the Alessandria plains, featuring local flavors and machinery; and the popular funfair, set up on Viale Milite Ignoto, which remains open for several weeks to delight families and young people.
FloreAle, the city in bloom
The green heart of the fair is FloreAle, a flower and gardening market held in the beautiful setting of the Giardini Pubblici of Corso Crimea. Dozens of nurserymen from Piedmont, Lombardy, Liguria, and Tuscany offer lavender, Mediterranean plants, aromatic herbs, garden and terrace greenery, as well as outdoor decor and gardening equipment. It is a colorful and fragrant trail that turns the city park into a vast open-air garden, complemented by themed side events.
Tradition and community
Promoted by the local administration in collaboration with regional bodies, the San Giorgio Fair is much more than a market: it is a collective ritual that blends commerce, agriculture, horticulture, and entertainment. Strolling through the stalls, discovering the typical products of Monferrato, and admiring the floral arrangements in the Giardini di Corso Crimea is the best way to experience the authentic spirit of Alessandria at the start of spring.
San Giorgio Fair — edition 2026
La Fiera di San Giorgio 2026 ha animato Alessandria dal 23 al 26 aprile, confermando il suo ruolo di grande appuntamento primaverile della città. Il calendario, approvato dall'Amministrazione comunale, ha riunito la storica fiera agricola e commerciale con la mostra-mercato floreale e le attrazioni del luna park.
Ai Giardini Pubblici di Corso Crimea è tornata FloreAle, con i suoi espositori florovivaisti e un percorso tra fiori, piante e arredo da giardino. Il luna park, allestito al viale Milite Ignoto, è rimasto in funzione dal 28 marzo al 26 aprile, prolungando la festa per oltre un mese.
Programme San Giorgio Fair 2026
FloreAle — Giardini Pubblici di Corso Crimea
- Mostra-mercato di fiori, piante, essenze aromatiche e arredo da giardino con espositori florovivaisti
- Eventi collaterali a tema floreale e ambientale nelle giornate della manifestazione
Luna Park — Viale Milite Ignoto
- Attrazioni e giostre aperte dal 28 marzo al 26 aprile 2026
Fiera
- Stand commerciali, prodotti agricoli e tipici del territorio alessandrino e del Monferrato
Il calendario di massima è stato approvato dalla Giunta comunale e arricchito nelle settimane precedenti l'evento.
Highlights San Giorgio Fair 2026
Prices San Giorgio Fair 2026
Practical information — San Giorgio Fair
When
The San Giorgio Fair takes place in Alessandria in the second half of April, around the feast day of the patron saint. The funfair usually remains open for several weeks.
Where
FloreAle is held in the Giardini Pubblici of Corso Crimea, in the center of Alessandria. The funfair is set up on Viale Milite Ignoto. Other sectors of the fair are located in various city exhibition areas.
Admission
Access to FloreAle and the exhibition areas is generally free. The funfair attractions require payment according to individual operator rates.
How to get there
Alessandria is well-connected by train (station on the main Turin-Genoa-Milan lines) and by car via the A21 and A26 motorways. The Giardini Pubblici of Corso Crimea are just a few minutes' walk from the historic center.
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Where does it take place — San Giorgio Fair
Giardini Pubblici di Corso Crimea
Corso Crimea, 15121 Alessandria