The patronal feast of Frugarolo, in the heart of the Alessandria summer
The San Felice Festival is the most cherished event of the year for the community of Frugarolo, a small town in the Province of Alessandria, Piedmont. Dedicated to the town's patron saint, the celebration traditionally takes place on the last Sunday of July, when the streets of the historic center and the green area of Piazzale Lella Lombardi come alive with festivities that combine religious observance with conviviality and popular tradition.
The spiritual heart of the festival is the veneration of San Felice, featuring liturgical moments and the traditional procession that winds through the village streets. Around this religious core, a lively and well-attended village fair has developed over time, attracting not only the locals but also visitors from the neighboring towns of the Alessandria plains.
The true gastronomic star of the festivities is the Fish Festival, held in the green area of Piazzale Lella Lombardi. Under the covered dining area, dinners typically begin at 7:30 PM, offering a rich menu of seafood and traditional specialties: from paella to snails, spit-roasted suckling pig to Sardinian dishes, and the many delicacies that have made this festival famous throughout the region.
The festival evenings are not just about good food: after dinner, there is space for live music, dancing, and entertainment, with orchestras, bands, and DJs enlivening the square until late. Over the years, the festival has also offered creative workshops and activities for families and children, confirming its role as a gathering point for all generations.
Between faith, conviviality, and flavors, the San Felice Festival represents one of the most characteristic summer events in the town of Frugarolo and the entire Province of Alessandria. It is an opportunity to discover the authentic hospitality of a Piedmontese village, where the patronal tradition continues to thrive thanks to the commitment of the Pro Loco and the entire community.
The 2026 San Felice Festival will be held in Frugarolo, in the Province of Alessandria, around the patronal day of Sunday, July 26, a date confirmed by the municipality's event calendar. As per tradition, the festivities include religious moments with the procession and the convivial Fish Festival, featuring evening dinners with seafood and local specialties in the Piazzale Lella Lombardi area, accompanied by music and entertainment.
The detailed program for the 2026 edition, including the times for the gastronomic evenings and concerts, has not yet been published: we invite you to check the event calendar of the Municipality of Frugarolo and the Pro Loco channels for updates.
The festivities take place in the historic center of Frugarolo and, for the gastronomic part, in the green area of Piazzale Lella Lombardi.
By car: Frugarolo is easily reached from the Alessandria Ovest exit or from Novi Ligure along the provincial roads. By train: the reference station is Alessandria, from where you can continue by car or local bus services.
Dinners at the Fish Festival generally start at 7:30 PM. Access to the festival is free; food and drinks at the festival restaurant are paid according to the event menu.
For the updated program and procession times, it is recommended to check the event calendar of the Municipality of Frugarolo or the Pro Loco channels.
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Piazzale Lella Lombardi e centro storico