New Year's Day in Elva

A high-altitude New Year in the Upper Maira Valley

While many celebrate the new year with fireworks and crowds, Elva chooses the path of simplicity and tradition. Perched at over 1,600 meters, this village is one of the most picturesque in the Province of Cuneo and the entire Piedmont region. It welcomes January 1st with a day that weaves together music, spirituality, craftsmanship, and mountain cuisine. The Pro Loco "La Deseno," together with local communities, organizes this event, which has become a cherished ritual for those who love the winter mountains and their gentle pace.

Markets, mass, and fine food

The day begins in the morning with artisan markets, where you can stroll and discover local creations and products. For those wishing to experience the spiritual side of the holiday, Holy Mass is held in the parish church of Borgata Serre. At noon, the focus shifts to conviviality, with the opportunity to enjoy a hot meal prepared in collaboration with local gastronomic establishments, including the Laboratorio Lou Labrier.

The New Year's Concert in the Parish Church

The heart of the event is the traditional New Year's Concert, hosted in the afternoon in the stunning setting of the Elva parish church, famous for its 15th-century frescoes attributed to Hans Clemer. Music resonates within the ancient walls for a journey through beloved songs and repertoires. To close the day, a convivial snack is offered by the Pro Loco, featuring panettone and hot drinks to toast to the new year together.

Why it's worth the trip

• An authentic and intimate New Year's celebration, away from mass-market events.
• The village of Elva and its parish church, a jewel of Alpine art.
• The winter panorama of the Upper Maira Valley, one of the most fascinating valleys in the Cottian Alps.
• Local cuisine, crafts, and music all in one day.