A weekend of roaring engines and charity among the Monferrato hills
Born as a weekend dedicated to sport, celebration, and charity, Motori e Solidarietà Monferrato is an event that puts a passion for four wheels at the service of a good cause. After editions hosted in Moncalvo, the event chose Castelletto Merli, a small village in the Province of Alessandria nestled in the Monferrato hills of Piedmont, for a stage that brought the roar of engines through the town's streets and houses.
The heart of the event lies in the demonstration runs of vehicles along the village streets: modern and historic rally cars of sporting interest alternate along a traffic-closed route, transforming the quiet of the Monferrato village into a small motor racing stage for the weekend. Enthusiasts can admire the cars up close, listen to the roar of the engines, and experience the typical atmosphere of a day dedicated to motorsport.
The hallmark of the event is its charitable mission: the organization donates proceeds to charitable works, with initiatives designed to involve the public, such as passenger rides in exchange for a voluntary donation. This is the element that has characterized the event since its inception and distinguishes it from a simple car meet.
Alongside the motors, there is no shortage of conviviality: local volunteers offer traditional gastronomic specialties, setting up stalls where visitors can taste the flavors of the region. The event thus becomes a festive occasion for the community and visitors alike, in the true spirit of Monferrato.
The presence of motors in a compact setting like Castelletto Merli has also fueled a local debate between those who see the event as a resource to enliven the village and raise funds, and those among the residents who complain about the temporary traffic disruptions. A discussion that perfectly illustrates the challenge of bringing such events to small towns, balancing tourism potential with the protection of the local area.
The 2026 edition of Motori e Solidarietà Monferrato took place in June in Castelletto Merli, in the Province of Alessandria. For an entire weekend, the village streets hosted demonstration runs of vehicles, while local volunteers enlivened the food stalls with regional specialties. As per the event's tradition, proceeds were donated to charitable causes.
The event attracted motor enthusiasts but also sparked a discussion within the community: some residents contested the temporary changes to traffic, while the administration and supporters defended the value of the event as an opportunity to animate the village and raise funds.
The program unfolds over the weekend, with demonstration runs of vehicles along the village streets as the centerpiece. Modern and historic rally cars of sporting interest are the protagonists, presented to the public on a traffic-closed route.
The detailed hourly program for this edition was not publicly released in full.
Castelletto Merli (AL), in the historic center streets. The village is located in the Asti-Alessandria Monferrato area, near Moncalvo.
By car: from Asti or Casale Monferrato, you can reach Castelletto Merli via the hilly roads of Monferrato. During the event, some village streets are closed to traffic for the demonstrations: it is advisable to check routes and parking in advance.
Access to the demonstrations is generally free. Fundraising takes place through voluntary donations and dedicated initiatives, with proceeds going to charitable works.
There are food stalls run by local volunteers featuring traditional regional specialties.
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Vie del centro storico