Monferrato On Stage — San Marzano Oliveto
The Asti stop of the travelling festival blending singer-songwriter music with the food and wine excellence of Monferrato
About Monferrato On Stage
An evening of music and flavors in the Monferrato hills
Every summer, Monferrato On Stage transforms the squares of small Piedmontese villages into open-air stages, and San Marzano Oliveto is one of the most beloved stops on this travelling tour. In the heart of the province of Asti, within the Piedmont Region, this hillside town hosts a free singer-songwriter concert preceded by a food and wine area that showcases the best of the territory.
The formula: taste first, then music
The festival was born from a simple and successful idea: to promote the Monferrato, a UNESCO World Heritage Site, through two of its most authentic souls: music and gastronomy. In San Marzano Oliveto, the evening begins in the late afternoon when the Pro Loco opens the food area in the square with traditional dishes prepared using local products. These are paired with tasting stalls from the Barbera d'Asti and Monferrato Wines Consortium, as well as offerings from local distillers.
The concert under the stars
At nightfall, as darkness settles over the hills, the concert comes to life in Piazza Giovanni XXIII, the heart of the village. Over the years, the stage has hosted singer-songwriters and bands from the Italian and international scene, with a focus on original songwriting and creative musical fusions. Admission is always free, staying true to the popular and welcoming spirit of the event.
A project for the entire territory
Monferrato On Stage is organized by the Fondazione MOS ETS and involves a network of municipalities in the provinces of Turin, Asti, and Alessandria, together with local Pro Loco associations and wine consortia. For San Marzano Oliveto, a town of a few hundred inhabitants nestled among vineyards, this stop represents a precious showcase: one night a year, the village fills with audiences arriving from all over Monferrato to listen to great music with a glass of Barbera in hand.
Why it's worth it
- Free concert featuring nationally and internationally acclaimed artists
- Food and wine area with traditional dishes by the Pro Loco
- Tastings of Barbera d'Asti and Monferrato wines
- Intimate atmosphere of a Piedmontese hillside village at sunset
- Part of a festival that highlights the UNESCO landscape of Monferrato
Monferrato On Stage — edition 2026
The 2026 stop of Monferrato On Stage in San Marzano Oliveto is scheduled for Friday, July 10, 2026, as part of the 11th edition of the festival (May 23 – August 29, 2026), organized by the Fondazione MOS ETS across the provinces of Turin, Asti, and Alessandria. The stars of the evening are Selton, a Brazilian trio that fuses pop, songwriting, and tropicália. As with every event in the festival, admission is free and the music is preceded by the food and wine area managed by the Pro Loco, with tastings from the Barbera d'Asti and Monferrato Wines Consortium.
Programme Monferrato On Stage 2026
Friday, July 10, 2026 — San Marzano Oliveto (Asti)
- From 7:30 PM — Opening of the food area by the Pro Loco of San Marzano Oliveto: traditional dishes with local products and tastings of Barbera d'Asti and Monferrato wines.
- 9:30 PM — Concert by Selton in Piazza Giovanni XXIII. The Brazilian trio, mixing pop, songwriting, and tropicália, brings their classics and tracks from the double album Gringo Vol.1 and Vol.2 to the stage.
Free admission. Program is indicative based on the festival's usual schedule; for confirmations and updates, please visit fondazionemos.org.
Highlights Monferrato On Stage 2026
Prices Monferrato On Stage 2026
Practical information — Monferrato On Stage
How to get there
San Marzano Oliveto is located in the province of Asti, in the Monferrato hills. By car, it can be reached from Asti (about 25 km) or Nizza Monferrato (a few km); the most convenient motorway exit is Asti Est (A21) or the toll booths of the A33 Asti-Cuneo. The reference railway station is Nizza Monferrato, from where you can continue by car.
Hours and admission
Free admission to the concert. The food area managed by the Pro Loco opens in the early evening (around 7:30 PM), and the concert typically starts at 9:30 PM in Piazza Giovanni XXIII.
Tips
Arrive early to dine in the food area and secure a spot in the square. Bring a light jacket: summer evenings on the hills can be cool.
Information
Fondazione MOS ETS — [email protected] — fondazionemos.org
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Where does it take place — Monferrato On Stage
Piazza Giovanni XXIII
Piazza Giovanni XXIII, 14050 San Marzano Oliveto