MIDA – International Crafts Exhibition

A Florentine tradition nearly a century old

MIDA – International Crafts Exhibition is one of the oldest and most prestigious trade fairs in Italy. Founded in 1931, it is considered the country's first certified crafts fair and one of the longest-running in Europe. Every year, between late April and early May, the exhibition transforms the monumental Fortezza da Basso, in the heart of Florence, into a grand stage dedicated to craftsmanship and artisanal excellence.

Organized by Firenze Fiera in collaboration with Tuscan and national institutions and trade associations, the event has been a cornerstone of 'Made in Italy' identity for decades, successfully blending the tradition of artistic trades with the new challenges of innovation and sustainability.

Over 500 exhibitors from around the world

Spanning an exhibition area of approximately 35,000 square meters, MIDA hosts more than 500 exhibitors from Italy and over thirty other countries. The product categories cover the entire spectrum of artistic craftsmanship:

• clothing, accessories, and artisanal fashion;
• fine jewelry and costume jewelry;
• home decor and design;
• artistic objects and crafts;
• beauty and wellness;
• publishing and trade press;
• typical gourmet food and wine products.

The beating heart of the fair is the live demonstrations: every day, master artisans showcase their production processes to the public, allowing visitors to connect directly with the talent and techniques that bring these objects to life.

2026 Program: MIDA's 90th Anniversary

The 2026 edition marks a historic milestone, the 90th edition, celebrated with a rich program of initiatives: a historical exhibition dedicated to the event's ninety years, workshops introducing traditional trades, cooking shows, two international conferences at the Teatrino Lorenese, and guided tours of the Fortezza's evocative underground areas, in collaboration with the Civic Museums. In the evenings, from April 25th to May 2nd, the Fortezza comes alive with outdoor musical performances, DJ sets, and street food.

Florence, the capital of craftsmanship

Hosting MIDA in the Municipality of Florence, in Tuscany, is no coincidence: for centuries, the city has been a global reference point for artistic trades, from leatherworking and Ponte Vecchio jewelry to restoration and fashion. The event embraces this heritage and revitalizes it, offering Italian and international visitors a unique opportunity to discover, admire, and purchase the best of contemporary craftsmanship in a setting of great charm.