March Fair

The March Fair, a Novara tradition

The March Fair is one of the most cherished commercial events in Novara, located in the heart of the Piedmontese plains. It traditionally takes place on the first weekend of March and marks the arrival of spring for the locals. The historic center fills with stalls and crowds, creating a lively atmosphere reminiscent of the great village fairs of the past.

Hundreds of stalls in the heart of the city

The main attractions are the approximately 400 street vendors arriving from all over the region. The range of goods is vast, covering virtually every category: clothing and footwear, homeware, home and garden items, jewelry, plants, and flowers, as well as food stands offering sweets and local specialties, including the iconic biscottini di Novara. You will also find the famous charismatic street hawkers who, microphone in hand, demonstrate kitchen gadgets and household products in a colorful and bustling setting.

A new route for 2026

For the 2026 edition, the layout of the stands was partially revised. In addition to the traditional locations (Allea, Viale Turati, Piazza Martiri area, Via Rosselli, and Piazza Puccini), the fair expanded towards Largo Bellini, Baluardo D'Azeglio, and Via Brera. This reconfiguration was also designed to test new areas in anticipation of the future pedestrianization of Piazza Martiri della Libertà.

An event for the whole province

Organized by the Municipality of Novara, the March Fair is a free, open-air event that attracts a vast audience, particularly families and residents from neighboring towns. Strolling among the stalls, enjoying a snack, is a spring-time ritual that combines popular shopping, social gathering, and the rediscovery of the city center. The event is part of the rich tradition of market fairs in Piedmont, of which Novara has always been one of the most active hubs.