Maggiora Agri Festival

The agricultural festival in the heart of Upper Piedmont

The Maggiora Agri Festival, widely known as MAF, is one of the most vibrant and youthful events on the calendar in Maggiora, a small town in the Province of Novara, Piedmont. The festival was created to showcase agriculture in all its facets, putting those who work the land every day at the center: farmers, breeders, and lumberjacks, as well as families and children, who find here a full day of outdoor discovery.

The setting is the spectacular Maggiora Offroad Arena, an internationally renowned venue for motocross and off-road racing, which transforms for a weekend into a grand showcase for the agricultural world. The spacious, well-equipped grounds host exhibitor stands, machinery demonstration areas, a producers' market, and dedicated spaces for children.

Machinery, trades, and rural tradition

The heart of the MAF lies in live demonstrations of the latest agricultural machinery, accompanied by the thrilling lumberjack competition—a spectacular discipline that tests strength, precision, and mastery in woodcutting. Alongside technological innovation, the memory of traditional trades is preserved, creating a continuous dialogue between the past and future of agriculture.

• Exhibition and demos of state-of-the-art agricultural machinery
• Lumberjack competition, featuring skill trials and finals
• Precision agriculture and technological demonstrations
• Campagna Amica market with local artisanal products

A festival designed for families

The MAF is also a major event for children and families. The educational farm and the "Agri Nursery" guide little ones through the food cycle and the importance of reducing waste, while workshops, pony rides, face painting, and play areas round out the offerings. There is no shortage of great food, with a large dining area and live music performances to liven up the evenings.

Innovation and sustainability

Beyond the spectacle and entertainment, the festival dedicates significant space to conferences on innovation and sustainability—moments of discussion designed for industry professionals but open to all curious visitors. It is a prime opportunity for agricultural businesses from the Novara and Verbano-Cusio-Ossola areas to network, build collaborations, and showcase their commitment to more modern and responsible farming.

Organized by the Sport Club Maggiora in collaboration with the Municipality of Maggiora, the Piedmont Region, Coldiretti Novara VCO, and Campagna Amica, the Maggiora Agri Festival has established itself since its first edition as a benchmark event for the region and all of Upper Piedmont.