The grand celebration of modern agriculture at the Maggiora Offroad Arena
The Maggiora Agri Festival, widely known as MAF, is one of the most vibrant and youthful events on the calendar in Maggiora, a small town in the Province of Novara, Piedmont. The festival was created to showcase agriculture in all its facets, putting those who work the land every day at the center: farmers, breeders, and lumberjacks, as well as families and children, who find here a full day of outdoor discovery.
The setting is the spectacular Maggiora Offroad Arena, an internationally renowned venue for motocross and off-road racing, which transforms for a weekend into a grand showcase for the agricultural world. The spacious, well-equipped grounds host exhibitor stands, machinery demonstration areas, a producers' market, and dedicated spaces for children.
The heart of the MAF lies in live demonstrations of the latest agricultural machinery, accompanied by the thrilling lumberjack competitionโa spectacular discipline that tests strength, precision, and mastery in woodcutting. Alongside technological innovation, the memory of traditional trades is preserved, creating a continuous dialogue between the past and future of agriculture.
The MAF is also a major event for children and families. The educational farm and the "Agri Nursery" guide little ones through the food cycle and the importance of reducing waste, while workshops, pony rides, face painting, and play areas round out the offerings. There is no shortage of great food, with a large dining area and live music performances to liven up the evenings.
Beyond the spectacle and entertainment, the festival dedicates significant space to conferences on innovation and sustainabilityโmoments of discussion designed for industry professionals but open to all curious visitors. It is a prime opportunity for agricultural businesses from the Novara and Verbano-Cusio-Ossola areas to network, build collaborations, and showcase their commitment to more modern and responsible farming.
Organized by the Sport Club Maggiora in collaboration with the Municipality of Maggiora, the Piedmont Region, Coldiretti Novara VCO, and Campagna Amica, the Maggiora Agri Festival has established itself since its first edition as a benchmark event for the region and all of Upper Piedmont.
The Maggiora Agri Festival 2026 takes place from July 10 to 12, 2026, at the Maggiora Offroad Arena in Maggiora (NO). This is the second edition of the event, following the 2025 debut which concluded with great public and exhibitor participation.
Official dates have been confirmed by the organizers (Sport Club Maggiora), while the detailed program will be published soon on the official website and the festival's social channels. The edition will replicate the successful format of the first: live demonstrations of agricultural machinery, lumberjack competitions, an educational farm and children's activities, the Campagna Amica market, conferences on innovation and sustainability, a dining area, and live evening music.
The official dates for the second edition are confirmed: July 10-11-12, 2026. The detailed program (times, conferences, exhibitions, and competition finals) will be announced soon โ "Program coming online soon" โ on the official website and MAF social channels.
Based on the inaugural edition, the following areas and activities are expected: exhibition and live demonstrations of agricultural machinery, lumberjack competition with qualifying and final rounds, educational farm and "Agri Nursery", Campagna Amica market, workshops and activities for children, conferences on innovation and sustainability, a large dining area, and live music in the evenings.
The Maggiora Offroad Arena is located in Maggiora (NO), in Upper Piedmont. By car, it is easily accessible from the A26 motorway (exits in the Lake Maggiore and Novara areas) by following signs for Maggiora. The nearest train station is Borgomanero, from which you can continue by car.
Admission to the Maggiora Agri Festival is completely free.
The area features a large dining zone, parking, and spaces dedicated to children. Comfortable clothing suitable for a day outdoors is recommended.
For the updated program and details, please refer to the official website and the festival's social media channels. Tourist information: ATL Novara, [email protected].
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Maggiora Offroad Arena