Made in Italy Week in Biella
Biella celebrates the National Made in Italy Day through textile excellence, art, and sustainability
About Made in Italy Week
Biella and the Made in Italy brand
The Made in Italy Week in Biella was created to celebrate the National Made in Italy Day, a national observance held on April 15th, dedicated to Italian creativity, production culture, and craftsmanship. In Biella, in the heart of the textile Piedmont (Province of Biella), the day expands into a week-long calendar of events involving iconic wool industry sites, local institutions, and the educational world.
A city made of wool and water
Biella is no ordinary city when it comes to Made in Italy: it is one of the world's historic hubs for textile manufacturing, where water from the Biellese Alps has powered wool mills, fulling mills, and spinning mills for centuries. It is no coincidence that the 2026 edition chose "Water and Sustainability" as its core theme: the soul of water and the excellence of sustainability, a common thread linking natural resources to Biella's industrial genius.
A program blending industry, art, and youth
The strength of the event lies in its mix of different formats. It ranges from conventions for entrepreneurs and students to meetings on industrial supply chains promoted by the Biellese Industrial Union, from fashion shows to art exhibitions, and even immersive performances that combine dance, music, set design, and fashion. Key institutional and cultural partners include the Municipality of Biella, the Piedmont Region, Città Studi, the Sella Foundation, ITS Academy TAM, and the Teatro alla Scala Academy.
- Inaugural convention and fashion show in historic wool mills
- Events dedicated to local high school students
- Meetings on industrial supply chains and growth strategies
- Immersive artistic performance on the day of the National observance
- Guided tours of companies, museums, and corporate archives
A widespread and accessible event
The appointments are held in some of the city's most evocative locations: from the Lanificio Maurizio Sella to the Città Studi Auditorium, and from Palazzo Gromo Losa to the Woolbridge Gallery in the former Pria Wool Mills. Most events are free to enter, although some require prior booking. It is the perfect opportunity to discover the behind-the-scenes of a production district that has shaped the history of Italian textiles.
Made in Italy Week — edition 2026
The 2026 edition of the Made in Italy Week in Biella had as its common thread "Water and Sustainability: the Soul of Water and the Excellence of Sustainability", celebrating the water of the Biellese Alps as a resource that has powered the local textile industry for centuries. Promoted by the Municipality of Biella with the Piedmont Region and numerous industrial and cultural partners, the week intertwined business, art, and education. The most anticipated moment was the immersive performance on April 15th, the National Made in Italy Day.
Programme Made in Italy Week 2026
Saturday, April 11 — Lanificio Maurizio Sella
- 17:00 — Inaugural convention "The Soul of Water: where Excellence becomes Art"
- "Drops of Luxury" fashion show with Chiara Boni, Crivelli, and Massera
- Opening of the exhibition "The Essence of Beauty: dialogues between Art, Manufacturing, and Taste"
- Food and wine event "Elite Flavors"
Monday, April 13 — Città Studi Auditorium
- 10:30-13:00 — Convention "Water and Sustainability: Sources of Talent", dedicated to high school students, with the multimedia competition award ceremony
Tuesday, April 14 — Palazzo Gromo Losa
- 15:00 — Meeting on industrial supply chains and growth strategies, organized by the Biellese Industrial Union
Wednesday, April 15 — Woolbridge Gallery (former Pria Wool Mills)
- Immersive performance "A.Q.A.'S – Ancestral, Quintessence, Harmony, Sustainability", a multidisciplinary experience blending art, dance, music, and fashion
- Time slots: 19:30, 20:15, 21:00, 21:45 (mandatory booking)
April 17-18 — Business Tour
- Guided tours of companies, museums, and corporate archives in the Biella district
Highlights Made in Italy Week 2026
Prices Made in Italy Week 2026
Practical information — Made in Italy Week
Where
Events take place in multiple venues in the center of Biella and in historic industrial areas: Lanificio Maurizio Sella, Città Studi Auditorium, Palazzo Gromo Losa, and Woolbridge Gallery (former Pria Wool Mills).
How to get there
By train: Biella San Paolo station, well-connected to Novara and Turin. By car: from the A4 Turin-Milan motorway, take the Carisio exit, then the highway to Biella. Nearest airports: Turin Caselle and Milan Malpensa.
Admission and booking
Most events are free; some, such as the immersive performance, require mandatory booking. Registrations are managed via the dedicated Eventbrite platform.
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Where does it take place — Made in Italy Week
Lanificio Maurizio Sella, Città Studi, Palazzo Gromo Losa, Woolbridge Gallery