La Via della Musica
The traveling concert series bringing world-class music to the villages of the Alessandria province.
About La Via della Musica
A traveling concert series in the heart of Monferrato
La Via della Musica is a concert series that visits various municipalities in the Alessandria province of Piedmont each year, transforming churches, historic halls, and auditoriums in small villages into concert venues. In Rivarone, a town of just under four hundred residents overlooking the Tanaro plain, the event takes place at the Salone dei Ciliegi and has become one of the most anticipated cultural highlights of the local calendar.
Music, art, and storytelling
The hallmark of the series is the intersection of different artistic languages: alongside live music, there is space for impromptu painting, theatrical performances, and interactive moments designed to engage the audience, such as listening games and QR codes that provide deeper insights into the pieces and composers. The programs range from operatic repertoires to chamber music, and from cinematic melodies to beloved arias, in a journey designed to introduce classical music to those who do not typically frequent concert halls.
The performers
The series features musicians active both locally and nationally. Recurring performers include harpist Michela Maggiolo, tenor Vittorio Dante Ceragioli, and pianist Ivana Zincone, joined from time to time by violinists, piano duos, and young students from music high schools, who bring highly refined chamber ensembles to the stage.
Organizers
La Via della Musica is promoted by the Artemusica Cultural Association in collaboration with the Stabilimento delle Arti of Alessandria and the host municipalities, with the patronage of the Province of Alessandria and the support of the Fondazione Cassa di Risparmio di Alessandria. This formula creates a local network that allows for free admission to all concerts.
Why it's worth attending
- Quality concerts in intimate and evocative settings within the Monferrato area of Alessandria
- Accessible programs that combine music, art, and storytelling
- Free admission until capacity is reached
- A great opportunity to discover the small villages of the Alessandria province
La Via della Musica — edition 2026
The fifth edition of La Via della Musica brought a highly evocative event to Rivarone, in the province of Alessandria. On Sunday, March 22, 2026, at 5:00 PM, the Salone dei Ciliegi hosted the duo formed by tenor Vittorio Dante Ceragioli and harpist Michela Maggiolo, well-known performers in both artistic and educational circles at the local and national levels.
The program, titled Once Upon a Time, featured famous melodies from the world of cinema, classical music pieces, and universally loved songs, in a journey ranging from operatic repertoire to chamber music and meditative arias. The initiative, organized by Artemusica with the Stabilimento delle Arti and the host municipalities, was held with free admission until capacity was reached.
Programme La Via della Musica 2026
Sunday, March 22, 2026 — Salone dei Ciliegi, Rivarone
- 5:00 PM — Concert by the tenor and harp duo Vittorio Dante Ceragioli (tenor) and Michela Maggiolo (harp)
Program: Once Upon a Time — famous melodies from the world of cinema, classical music pieces, and beloved songs, spanning operatic repertoire, chamber music, and meditative arias.
The fifth edition of the series also visited other municipalities in the Alessandria province, including Quargnento (Sunday, March 29, Auditorium Trinità, with a piano duo and a program dedicated to the world of childhood) and other local areas.
Highlights La Via della Musica 2026
Prices La Via della Musica 2026
Practical information — La Via della Musica
Location
The concerts in Rivarone are held at the Salone dei Ciliegi, in the town center, in the province of Alessandria (Piedmont).
How to get there
By car: Rivarone can be reached via the A21 motorway (Alessandria Est exit) or the A26, continuing towards the Tanaro Valley. By train: the reference station is Alessandria, which is well-connected to Turin, Genoa, and Milan, from where you can continue by car.
Admission and reservations
Admission is free until capacity is reached; arriving early is recommended. For the full calendar and updates, please check the festival's website and the channels of the host municipalities.
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Where does it take place — La Via della Musica
Salone dei Ciliegi