The European hub for traditional archery, featuring bows, blades, and falconry
The ISTA - International Traditional Archery Fair is the premier event in Italy for lovers of traditional archery. It takes place in Gattico-Veruno, a municipality in the Province of Novara, Piedmont, at the L'Altana del Motto Rosso Archery Center, in the Motto Rosso area. Established in 2013, it has grown into a fixed European appointment, attracting enthusiasts, bowyers, and curious visitors from all over Italy and abroad.
The heart of the fair is the exhibition market: numerous European exhibitors showcase historical bows, archery equipment, quivers, armguards, and leather accessories, alongside custom cutlery and bladesโa dedicated section that has complemented the archery portion for several editions. It is a unique opportunity to speak directly with master craftsmen, discover manufacturing techniques, and witness the forging of blades, arrowheads, and knives.
ISTA is more than just an exhibition: the practice range allows you to test bows directly with those who build them, while the day is enriched with educational sessions, historical re-enactment demonstrations, and falconry shows. There is also no shortage of activities related to bushcraft, survival, and dog training, making the event suitable for the whole family. Exhibitors and partners include organizations such as AICA - Association of Bow Hunters, the FIARC Federation, and CSEN.
With free admission, ISTA welcomes both expert archers and those approaching this ancient discipline for the first time. The natural setting of Motto Rosso, nestled in the hills of Novara just a stone's throw from Lake Maggiore, adds charm to this two-day event that blends sport, tradition, and craftsmanship. For the Novara Province and all of Piedmont, it has become a small, classic late-spring tradition.
The 2026 fair confirmed its international vocation, bringing together makers and traditional archery enthusiasts at Motto Rosso. Alongside stands featuring bows, quivers, and leather accessories, the custom blade and knife market offered forging demonstrations, while the practice range allowed visitors to test bows with master makers.
The 2026 edition brought together numerous European exhibitors divided by thematic areas:
The practice range remained open throughout the fair, allowing visitors to test bows directly with the makers.
The L'Altana del Motto Rosso Archery Center is located at Motto Rosso 8, in Gattico-Veruno (NO). By car, it can be reached from the A26 motorway (Borgomanero or Arona exits) by following the signs for Gattico-Veruno. The nearest train station is Borgomanero, on the Novara-Domodossola line.
Admission to the fair is free.
We recommend comfortable clothing and footwear suitable for outdoor spaces. The event is child-friendly. For information on accommodation and booking exhibition stands, please refer to the official website istafair.com.
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Centro Arcieristico L'Altana del Motto Rosso
Localitร Motto Rosso 8, 28013 Gattico-Veruno