Foiano in Fiore
The historic Flower Fair in the heart of Foiano della Chiana
About Foiano in Fiore
Foiano in Fiore: Spring in the heart of the Valdichiana
Every year in mid-April, the historic center of Foiano della Chiana (Arezzo province, Tuscany) transforms into a vast open-air garden. Foiano in Fiore is a market exhibition dedicated to flowers, plants, garden decor, and artisanal products inspired by nature. This tradition, rooted in the historic Fiera del Fiore, marks its 40th anniversary in 2026 with a new name to celebrate the milestone.
A market exhibition through streets and squares
The village streets and squares fill with stalls from Tuscan nurserymen, seed sellers, and artisans specializing in green decor. Along the route, visitors can admire scenic installations created by local companies, which reinterpret the center's most evocative spaces each year—from the Logge of Corso Vittorio Emanuele to Piazza Nencetti and the winding streets of Foiano. The event combines its horticultural focus with contemporary art exhibitions and local food and wine offerings.
Entertainment, workshops, and performances
Foiano in Fiore is more than just a fair; it is a community celebration designed for all ages. Popular attractions include magic shows, stilt walkers, jugglers, and food education workshops for children, all accompanied by roaming musicians. On Sunday, the village comes alive from the morning with a bustling crowd of gardening enthusiasts and families.
A signature event for Foiano
Organized by Confesercenti Arezzo in collaboration with the Vivi Foiano Merchants Association, the local Pro Loco, and the municipal administration, the event attracts thousands of visitors annually and is one of the most cherished spring traditions in the Valdichiana. Highlights include decorations inspired by the Robbiane, a tribute to the Renaissance art that defines Foiano’s identity, and the traditional ciambellino foianese, a local pastry.
Foiano in Fiore — edition 2026
The 2026 edition marked an important anniversary: the 40th edition of the Flower Fair, renamed Foiano in Fiore for the occasion. The event confirmed itself as one of the most beloved spring appointments in the Valdichiana, drawing thousands of visitors to the historic center of Foiano della Chiana over the weekend of April 18-19.
Alongside the stalls of nurserymen and producers, the village streets hosted contemporary art exhibitions and a rich gastronomic selection curated by local businesses. The scenic installations, created by local companies, reinterpreted the most evocative spaces of the center, from the Logge of Corso Vittorio Emanuele to Piazza Nencetti.
Programme Foiano in Fiore 2026
Saturday, April 18
- From 3:00 PM — Opening of the market exhibition of flowers, plants, garden decor, and artisanal products in the historic center
- Magic show with Magic Andrea in Piazza Nencetti
- Contemporary art exhibitions and food offerings along the village streets
Sunday, April 19
- From 10:00 AM — Opening of the market exhibition and food education workshops with the "Little Chefs Band" coordinated by Barbara Lapini
- Stilt walkers, balloon artists, and juggling performances in the streets of the center
- From 3:00 PM — Roaming musical performance with the Ciacciabanda
Scenic installations by Segantini Giromagi, NiKa ArtS, and Cotto Vadi, with the patronage of the Arezzo-Siena Chamber of Commerce.
Highlights Foiano in Fiore 2026
Prices Foiano in Fiore 2026
Practical information — Foiano in Fiore
When
Foiano in Fiore takes place in spring, typically in mid-April. The 2026 edition is scheduled for Saturday, April 18th, and Sunday, April 19th.
Opening Hours
Saturday from the afternoon (from 3:00 PM), Sunday from the morning (from 10:00 AM).
Where
Historic center of Foiano della Chiana (AR), spanning Corso Vittorio Emanuele, Piazza Nencetti, and the surrounding streets.
Admission
A widespread event in the historic center with free access.
How to reach us
Foiano della Chiana is accessible by car via the Valdichiana exit on the A1 motorway; during the event, the historic center is pedestrianized, with parking available in the surrounding areas.
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Where does it take place — Foiano in Fiore
Centro storico di Foiano della Chiana
Centro storico, 52045 Foiano della Chiana