Exhibition of Late Red Radicchio of Treviso PDO
The "winter flower" of Treviso protagonist in Zero Branco
About Exhibition of Late Radicchio
The winter flower of Treviso
The Exhibition of Late Red Radicchio of Treviso PDO is the festival that Zero Branco, a municipality in the Marca Trevigiana in the province of Treviso, dedicates to its most precious winter product. Late Red Radicchio, a Protected Geographical Indication vegetable with a characteristic "flower" shape, is the star of an exhibition-market recognized as a "Quality Festival".
Exhibition, sale, and gastronomy
The event features the exhibition and sale of radicchio directly from producers, alongside food stalls where the vegetable becomes an ingredient in traditional Venetian dishes. An educational section tells the story of the production chain and the processing that gives the radicchio its unmistakable shape.
Music, dancing, and markets
The evenings are enlivened by big bands and ballroom dancing, with craft markets and exhibitions completing the program. Among the events is a dinner dedicated to agricultural producers and consortium members, with a special radicchio-based menu.
A community celebration
Organized by Pro Loco Zero Branco APS, the exhibition is a rooted event that each year celebrates an identity product of the Marca Trevigiana and brings the community together around radicchio.
Exhibition of Late Radicchio — edition 2026
The 2026 edition of the Exhibition of Late Red Radicchio of Treviso PDO, the 32nd, was held in Zero Branco on the weekends of January 16-17-18 and January 23-24-25, at the covered structure in Via Taliercio. The "Quality Festival" featured a food stall with radicchio specialties, the exhibition and sale of the product, dancing evenings with big bands, car and motorcycle exhibitions, craft markets, and an educational section dedicated to the supply chain. Among the events was the dinner on Friday, January 23rd, "The Winter Flower Meets the Producers," with a special radicchio-based menu.
Programme Exhibition of Late Radicchio 2026
First Weekend — January 16, 17, 18
- Opening of the 32nd Exhibition of Late Red Radicchio of Treviso PDO
- Exhibition and sale of radicchio, food stall with themed specialties
- Dancing evenings with big bands, craft markets, educational section on the supply chain
Second Weekend — January 23, 24, 25
- Friday, January 23 — Dinner "The Winter Flower Meets the Producers," dedicated to farmers and consortium members, with a special radicchio-based menu
- Food stall, dancing evenings with orchestras, car and motorcycle exhibitions
- Visits to radicchio producers by reservation during both weekends
Highlights Exhibition of Late Radicchio 2026
Treviso's "winter flower" on display and on the table, dancing evenings with big bands, and the dinner with producers.
Prices Exhibition of Late Radicchio 2026
Practical information — Exhibition of Late Radicchio
Where
Zero Branco (TV), Marca Trevigiana, Veneto. Covered structure in Via Taliercio.
How to get there
By car from the A4 (Preganziol exit) or the SR515 Noalese; about 15 km from Treviso, about 30 km from Venice.
Admission
Free admission. Food stalls and radicchio purchase at a charge. Visits to producers by reservation.
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Where does it take place — Exhibition of Late Radicchio
Struttura coperta di Via Taliercio
Via Taliercio, 31059 Zero Branco