EXELIA – Italian Excellence Fair

EXELIA, Italian luxury on display in Pietrasanta

EXELIA – Italian Excellence Fair debuts in 2026 with its first edition, bringing to Pietrasanta, the jewel of Versilia in the province of Lucca, an exhibition entirely dedicated to the best of Made in Italy. The chosen setting is the Parco Paradis Agricole, on Via Bugneta, an exclusive, multi-functional venue nestled in the greenery of the Tuscan coast, just minutes from Forte dei Marmi, Viareggio, Lucca, and Pisa.

The concept behind the event is simple yet ambitious: to bring together the finest examples of Italian craftsmanship, design, and luxury industry in one place, offering visitors an immersive journey into national beauty and expertise.

Excellence on display

Twenty-five prestigious companies have joined this inaugural edition, divided into major thematic areas:

• Luxury Mobility: yachts and superyachts up to 100 meters, private jets, custom helicopters, automotive, and supercars;
• Lifestyle: bespoke fashion and major brands, high jewelry, and rare collector's watches;
• Business & Real Estate: resorts, hotel groups, construction, architecture, and interior design;
• Art: contemporary galleries and artists, sculptures, and installations;
• Food: fine dining and gourmet food and wine, from artisanal pasta to caviar and oysters.

Announced highlights include fine marble, rare antiques, and high-end craftsmanship names such as master Stefano Conticelli, a specialist in handmade leather accessories.

An event blending art and solidarity

EXELIA is more than just a trade exhibition: the event weaves luxury with culture and social commitment. The opening night is enriched by an art installation by Marco Nereo Rotelli, while the weekend features an important charity event supporting research foundations.

Pietrasanta, long known as a city of art and sculpture thanks to its workshops and marble studios, is the natural stage for an exhibition celebrating Italian talent. The choice of Versilia and Tuscany strengthens the bond between productive excellence, landscape, and tradition in a territory that attracts an international audience every summer.

Target audience

The event is aimed at enthusiasts, collectors, industry professionals, and those curious about beauty, as well as the many visitors who frequent the Apuo-Versilian Riviera in summer. It is an opportunity to discover high-end products and creations up close in a refined setting immersed in the nature of the Municipality of Pietrasanta.