The artisanal chocolate factory at the foot of Monte Rosa
This edition has not been confirmed by the organiser to date. We recommend checking before going.
In the heart of summer in the Anzasca Valley, the Walser village of Macugnaga (Province of Verbano-Cusio-Ossola, Piedmont) hosts ChocoMoment – Chocolate Fair, a festival dedicated to artisanal chocolate that turns Piazza Municipio into a true Chocolate Factory. The setting is one of the most evocative in the Alps: cocoa-scented stalls are arranged right beneath the majestic east face of Monte Rosa, the highest in Europe.
The event is part of the national ChocoMoments circuit, which has been bringing its artisanal chocolate market to Italian squares for over ten years. The heart of the event is the Chocolate Factory: a mobile laboratory where machinery, videos, and educational materials explain the entire chocolate supply chain, from the cocoa bean to the finished bar. Surrounding it, master chocolatiers offer pralines, bars, spreads, and specialties to enjoy on-site or take home.
ChocoMoment is designed for all ages: children have fun in the Choco Baby workshops, adults can sign up for lessons with master chocolatiers, and everyone can stroll through the stalls tasting the best of artisanal chocolate. The alpine setting of Macugnaga, with its trails, Walser hamlets, and high-mountain air, makes the experience even more special: a delicious excursion that combines the pleasure of chocolate with the discovery of one of the most fascinating villages in Piedmont.
Situated at over 1,300 meters above sea level, Macugnaga is one of the most beloved mountain resorts in Piedmont, a destination for both summer and winter. Its connection to Walser culture, the views of Monte Rosa, and the intimate atmosphere of the village provide the perfect backdrop for a chocolate festival that, despite being young, has already won over residents and tourists alike.
According to the event calendar of the Macugnaga tourist portal, ChocoMoment – Chocolate Fair is expected to return to Piazza Municipio from Friday, August 7 to Sunday, August 9, 2026, repeating the Chocolate Factory format: artisanal chocolate stalls, cooking shows, workshops for adults and children, and tastings at the foot of Monte Rosa.
The Macugnaga stop does not currently appear on the official calendar published by the ChocoMoments circuit: the dates mentioned remain to be confirmed. The detailed program (times for cooking shows, workshops, bookings) has not yet been published. It is recommended to check information on the official channels of ChocoMoments, the Pro Loco, and the Macugnaga IAT Office before planning your visit.
The detailed program for the 2026 edition has not yet been published and the Macugnaga stop is to be confirmed. Based on the previous edition, the event offers an artisanal chocolate market open all day, cooking shows with live preparation of desserts and pralines, chocolate lessons for adults (by reservation), and the Choco Baby workshop for children. Dates and times will be announced by the organizers.
Piazza Municipio, Macugnaga (VB), in the Anzasca Valley at the foot of Monte Rosa.
By car: from the A26 motorway, take the Gravellona Toce exit, then the SS33 Sempione road to Piedimulera, and the SP road to the Anzasca Valley until you reach Macugnaga. By train: Domodossola station, then local bus to the Anzasca Valley.
Access to the market exhibition is free. Some activities, such as chocolate lessons for adults, require booking; the Choco Baby workshop for children has a fee (previously €7 per child, no booking required).
Macugnaga Tourist Information Office (IAT), Piazza Municipio. Check updated dates and programs on the official ChocoMoments channels and the Macugnaga tourist portal before traveling.
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Piazza Municipio
Piazza Municipio, 28876 Macugnaga