Campagna Amica Farmers' Market in Prati delle Vittorie (Piazza Maresciallo Giardino)

A farmers' market in the heart of Prati

The Campagna Amica Market in Prati delle Vittorie is one of the latest farmers' markets in the Coldiretti Lazio network in the capital. Inaugurated on April 11, 2025, in Piazza Maresciallo Giardino, in Municipality I of Rome, it brings zero-mile shopping to the Prati district every week, with agricultural producers selling the fruits of their labor directly to the public.

The appointment is fixed: every Friday, from 8:00 AM to 2:00 PM. Under the yellow gazebos of Campagna Amica, about fifteen agricultural companies from across the Lazio region set up their stalls, offering local customers fresh, seasonal, and short-supply-chain products.

Zero-mile products

The market's selection is a true journey through Lazio's agri-food heritage. At the stalls, you can purchase:

• Seasonal fruits and vegetables harvested in the Lazio countryside;
• Cheeses, from goat cheese to buffalo mozzarella;
• Local wine and extra virgin olive oil;
• Meat, poultry, eggs, and fish;
• Freshly baked bread and bakery products;
• Legumes, jams, hazelnut spreads, and other preserves;
• Plants and flowers for your home and balcony.

The guiding principle is the short supply chain: the direct relationship between those who grow the food and those who buy it allows you to know the origin of what ends up on your table, reduce waste, and value the seasonality of agricultural products.

A local hub for the neighborhood

With the opening of this market, Coldiretti Lazio has expanded the Roman network of Campagna Amica, which already includes numerous sales points in the city such as those at Circo Massimo, EUR, Fonte Acqua Egeria, Mezzocammino, Ostia, and Via Tiburtina. The Prati delle Vittorie market joins this map as a new local hub, designed to offer residents of Municipality I healthy and genuine shopping just a stone's throw from home.

In addition to sales, Campagna Amica markets periodically host food education initiatives and educational workshops, often organized by the female entrepreneurs of Donne Coldiretti and the Fondazione Campagna Amica, to introduce adults and children to food culture and the farming traditions of Lazio.

Where it takes place

The market is held in Piazza Maresciallo Giardino, in the Prati delle Vittorie district, a residential area in the center of Rome well-served by public transport. Its location, in the heart of Municipality I, makes it easily accessible from neighboring districts, confirming Campagna Amica's mission to bring the countryside into the city.