BancarelFiore

A sprawling garden in the heart of Lunigiana

When the last weekend of April arrives, the historic center of Pontremoli takes on a new look. The cobbled streets and squares of the northernmost town in Tuscany fill with pots, blooms, and fragrances: this is BancarelFiore, the market fair dedicated to flowers and garden plants that has been celebrating spring in Lunigiana for over thirty years. It is an unmissable event for gardening enthusiasts, as well as for those who simply want to stroll among the stalls and soak up the festive atmosphere.

Where it takes place

The heart of the event is located in the monumental squares of the town of Pontremoli: Piazza Duomo, with its Baroque cathedral, Piazza della Repubblica, and the long Via Cavour, the main artery of the historic center. Along this route, floriculturists, producers, and artisans set up their stalls, creating an itinerary that blends commerce with beauty, medieval architecture, and floral carpets.

What to expect

BancarelFiore is more than just a market. Alongside the exhibitors, the program features exhibitions, workshops, and initiatives for students and adults, designed to explore the world of plants and gardens. In recent years, the fair has been enriched with installations, guided tours to discover the hidden gardens of the village, activities for children, and musical performances in the square. It is the perfect opportunity to purchase rare plants, balcony flowers, and gardening equipment, while also rediscovering the lesser-known corners of Pontremoli.

• Dozens of stalls featuring flowers, garden plants, and houseplants
• Local nursery producers and artisans
• Exhibitions and workshops for schools and families
• Guided tours of the historic center and its gardens
• Free entry, rain or shine

Pontremoli, gateway to Tuscany

Located at the far north of Tuscany, in the province of Massa-Carrara, Pontremoli has been the gateway to Lunigiana for centuries—a land of castles, Romanesque parish churches, and ancient pilgrimage routes like the Via Francigena. Also known for the Premio Bancarella literary award, the city boasts a refined historic center that, during BancarelFiore, displays all its elegance dressed in flowers. A day at the fair thus becomes an invitation to discover an authentic territory, rich in traditional gastronomy, history, and Apennine landscapes.