White Night of Viadana
Shops open, fashion show and music in the historic center during summer
About White Night
The Viadana White Night
The White Night of Viadana is the summer evening that transforms the historic center of the Municipality of Viadana, in the Province of Mantua, into a large open-air festival space. Promoted by Pro Loco Viadana together with the merchants' committee Vivi Viadana, it aims to make the city center lively and attractive during the summer.
Shopping, fashion, and entertainment
For one evening, shops remain open late, while initiatives and events take place in the streets and squares. The highlight is the fashion show organized by the merchants, which presents the offerings of local businesses on the runway.
Music until night
The evening concludes with music and an outdoor disco, which gets the historic center dancing until late at night. A convivial event that combines shopping, entertainment, and street life, designed to involve the entire Viadana community.
White Night — edition 2026
The White Night of Viadana 2026 takes place on Saturday, July 18, in the historic center. The evening features shops open late, the fashion show organized by merchants together with Rc29, and the outdoor disco "Notti Magiche - L'Italia che balla" with DJs Cristiano Desy and Gianluca Federici.
The event, promoted by Pro Loco Viadana and the Vivi Viadana committee, aims to involve the entire community and liven up the city center during the summer season.
Programme White Night 2026
Saturday, July 18, 2026
- Shops open in the evening in the historic center
- Fashion show by merchants with Rc29
- Musical evening and outdoor disco "Notti Magiche - L'Italia che balla" with DJs Cristiano Desy and Gianluca Federici
Highlights White Night 2026
Prices White Night 2026
Practical information — White Night
Where
Historic center of Viadana (MN), among the streets and squares of the city center.
How to get there
Viadana is reachable by car from the SS420 along the Po River, about 40 km from Mantua. Parking is available near the center.
Times and admission
Free admission. Shops open in the evening, fashion show and music until late at night.
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Where does it take place — White Night
Centro storico di Viadana
Centro storico, 46019 Viadana