The historic wine exhibition in the heart of the UNESCO Prosecco Hills
The Valdobbiadene DOCG Exhibition in Col San Martino, a hamlet of Farra di Soligo in the province of Treviso, is one of the oldest and most beloved events in the Primavera del Prosecco (Prosecco Spring) circuit. Born from a simple gesture – friends offering wine as they left church – it has become over the years one of the longest-running events dedicated to Conegliano Valdobbiadene Prosecco Superiore DOCG.
The exhibition takes place in Piazza Rovere, in the village of Col San Martino, nestled within the Conegliano and Valdobbiadene Prosecco Hills, recognized as a UNESCO World Heritage site. Over a hundred labels from local producers can be tasted in one of the most evocative landscapes in the Veneto region.
Alongside the tasting stands, the exhibition offers evening food stalls with spit-roasted meats and mixed grills accompanied by polenta and potatoes, as well as parades of vintage tractors, performances by the Coro San Lorenzo choir, a tourist train, excursions, and visits to the historic churches of San Vigilio and San Martino. An event that intertwines enology, gastronomy, and community life.
The 2026 edition is the historic 70th Valdobbiadene Exhibition in Col San Martino, a hamlet of Farra di Soligo (TV). The event, one of the longest-running of the Prosecco Spring, celebrates this milestone with a rich program of tastings, gastronomy, and events in the UNESCO World Heritage Prosecco Hills.
More information at primaveradelprosecco.it.
Col San Martino, a hamlet of Farra di Soligo, is reachable by car from the Conegliano-Valdobbiadene area. The exhibition is held in Piazza Rovere.
Weekday evening openings (Wed-Fri from 6 PM to midnight), Saturdays from 4 PM, Sundays from 10 AM; closed on Mondays and Tuesdays. Info: Pro Loco Col San Martino, tel. +39 333 776 4244, [email protected].
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Piazza Rovere, Col San Martino
Piazza Rovere 4, Col San Martino, 31010 Farra di Soligo