Troiani Memorial

A night of music and solidarity in the heart of Ascoli

The Troiani Memorial is much more than a concert: it is the event that, every year, brings the city of Ascoli Piceno together in one of the most beautiful squares in Italy, Piazza del Popolo, around music and a cause that touches the heart of the entire region. Promoted by the Ascoli branch of A.I.L. (Italian Association against Leukemia, Lymphoma, and Myeloma), the event was created in memory of Alessandro Troiani, the young man from Ascoli who fought his illness by striving for his city to have a hematology department.

The festival directed by Dardust

For years, the artistic direction of the festival has been led by Dardust, an Ascoli-based producer and musician among the most acclaimed on the international scene, capable of drawing some of the most beloved figures in Italian music to the square. Each edition blends pop, singer-songwriter music, and electronic influences, in a show meticulously crafted with sets, lighting, and arrangements designed specifically for the evening. A now-established tradition is the secret guest, whose name remains top secret until the night of the concert, always providing a surprise for the audience.

Charity and connection to the territory

The heart of the Troiani Memorial remains its charitable purpose: the proceeds from the evening support research and assistance for patients with leukemia, lymphoma, and myeloma, carrying forward the commitment that Alessandro Troiani embodied. For this reason, the event has always enjoyed the patronage of the Municipality of Ascoli Piceno and has become one of the most cherished events of the summer in the Piceno capital, in the Marche region. Thousands of people flock to Piazza del Popolo every year, transforming solidarity into a great collective celebration.

Piazza del Popolo, a unique stage

The chosen setting is no accident: Piazza del Popolo, with its pale travertine stone, the Palazzo dei Capitani, and the Church of San Francesco, is considered one of the most elegant Renaissance living rooms in Italy. Under the stars, this space becomes a natural amphitheater that amplifies the concert's atmosphere and offers the audience an unforgettable evening.