Strawberry Festival of Rossiglione
Edition 2026 Folk Gastronomy Wine

Strawberry Festival of Rossiglione

The strawberry of Valle Stura takes center stage, with tastings, zero-km markets, and Ligurian wines

Rossiglione — Genova (210) Since 1996
Dates 31 May — 31 May 2026
Location Rossiglione (210)
Prices Free
Status Confirmed

About Rossiglione Strawberry Festival

For thirty years, on the last Sunday of May, Rossiglione has celebrated its strawberry with the Fragolata, one of the most beloved festivals in Valle Stura. Producers, zero-km markets, food stalls, and Ligurian DOC wines gather at the Expo Area of the former ironworks, for a day of celebration that blends agricultural tradition, folk music, and good food. Recognized among the Authentic Ligurian Events by the Region, the festival is the heart of a weekend that also includes the Passaggi Experience di Vino wine event.

The Strawberry of Rossiglione

The Strawberry Festival — known to everyone as Fragolata — is the late May event in Rossiglione, a municipality in Valle Stura in the Metropolitan City of Genoa, bordering Piedmont. The event celebrates the cultivation of strawberries, the valley's symbolic fruit, with tastings, desserts, jams, and specialties based on this fruit.

Thirty Years of History

Now in its thirtieth edition in 2026, the Fragolata is a festival deeply rooted in the Rossiglione community and is included in the calendar of Authentic Ligurian Events, the regional recognition for the most representative Ligurian traditions.

What You'll Find

The festival takes place in the Expo Area of the former ironworks, a testament to the valley's iron and steel past, and offers:

  • Strawberry tastings and derived products;
  • Zero-km product market and local crafts;
  • Food stalls with traditional dishes;
  • Ligurian DOC wines for tasting;
  • Folk music and entertainment.

Valle Stura

Rossiglione, with its lower town developed around the parish church of Nostra Signora Assunta and its upper town made of tower houses and low arcades, is a good starting point to discover Valle Stura, an area within the Beigua Regional Natural Park, a land of chestnut groves, trails, and genuine products.

Rossiglione Strawberry Festival — edition 2026

The 30th Strawberry Festival of Rossiglione takes place on Sunday, May 31, 2026, in the Expo Area of the former ironworks, with stands opening at 2 PM. The program includes strawberry tastings, a zero-km product market, food stalls, Ligurian DOC wines, and folk music. The festival is part of the May 30-31 weekend, which also hosts the Passaggi Experience di Vino wine event. Free admission.

For its thirtieth edition, the Fragolata returns on Sunday, May 31, 2026, in the Expo Area of the former ironworks in Rossiglione, with an official opening at 2 PM. The day is part of a larger weekend, shared with the Passaggi Experience di Vino market exhibition (May 30-31).

Confirmed among the Authentic Ligurian Events 2026 by the Liguria Region, the festival offers tastings, zero-km markets, and moments dedicated to the region's wines.

Programme Rossiglione Strawberry Festival 2026

Saturday, May 30 and Sunday, May 31 — Expo Area of the former ironworks

  • 3 PM — Opening of the market exhibition with local wines and products;
  • 6 PM — 'Show Drink';
  • Restaurant service active both days.

Sunday, May 31 — The Fragolata

  • 2 PM — Opening of the festival and strawberry tastings;
  • Sports events in the afternoon;
  • 4:30 PM — Masterclass;
  • 6 PM — Show cooking;
  • Food stalls, zero-km market, and folk music.

Highlights Rossiglione Strawberry Festival 2026

Tastings of Valle Stura strawberries, the zero-km market, and the masterclass dedicated to Ligurian wines.

Prices Rossiglione Strawberry Festival 2026

Free admission. Tastings and food stalls are paid.

Practical information — Rossiglione Strawberry Festival

How to Get There

Rossiglione is on the Genoa-Acqui Terme railway line. By car, take the A26 motorway, exit at Masone, then follow SP456 del Turchino towards Valle Stura.

Admission

Free admission. Tastings and food stalls are paid.

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Where does it take place — Rossiglione Strawberry Festival

Area Expo ex Ferriera

Area Expo ex Ferriera, 16010 Rossiglione

Rossiglione Strawberry Festival in brief

Folk Gastronomy Wine Local produce Farmers market Folk traditions Folklore Outdoor Free Genova

History of Rossiglione Strawberry Festival