The strawberry of Valle Stura takes center stage, with tastings, zero-km markets, and Ligurian wines
The Strawberry Festival — known to everyone as Fragolata — is the late May event in Rossiglione, a municipality in Valle Stura in the Metropolitan City of Genoa, bordering Piedmont. The event celebrates the cultivation of strawberries, the valley's symbolic fruit, with tastings, desserts, jams, and specialties based on this fruit.
Now in its thirtieth edition in 2026, the Fragolata is a festival deeply rooted in the Rossiglione community and is included in the calendar of Authentic Ligurian Events, the regional recognition for the most representative Ligurian traditions.
The festival takes place in the Expo Area of the former ironworks, a testament to the valley's iron and steel past, and offers:
Rossiglione, with its lower town developed around the parish church of Nostra Signora Assunta and its upper town made of tower houses and low arcades, is a good starting point to discover Valle Stura, an area within the Beigua Regional Natural Park, a land of chestnut groves, trails, and genuine products.
For its thirtieth edition, the Fragolata returns on Sunday, May 31, 2026, in the Expo Area of the former ironworks in Rossiglione, with an official opening at 2 PM. The day is part of a larger weekend, shared with the Passaggi Experience di Vino market exhibition (May 30-31).
Confirmed among the Authentic Ligurian Events 2026 by the Liguria Region, the festival offers tastings, zero-km markets, and moments dedicated to the region's wines.
Rossiglione is on the Genoa-Acqui Terme railway line. By car, take the A26 motorway, exit at Masone, then follow SP456 del Turchino towards Valle Stura.
Free admission. Tastings and food stalls are paid.
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Area Expo ex Ferriera
Area Expo ex Ferriera, 16010 Rossiglione