San Marzano Land

San Marzano Land: The tomato that unites Campania

Every year, as the harvest begins in the Agro Acerrano, Acerra (Metropolitan City of Naples, Campania) transforms into the capital of a product that defines Italian identity: the San Marzano tomato, the 'Red Gold' of the Mediterranean diet. San Marzano Land is the event that officially kicks off the season, bringing farmers, scientists, journalists, chefs, and pizza masters together at the same table for a single, immersive day.

From soil to plate: The event's philosophy

The concept behind the festival, promoted by the Gruppo Nolano, is to bridge four worlds that rarely meet: agriculture, culture, sustainability, and haute cuisine. The experience begins in the fields, where visitors observe the cultivation and harvesting techniques of the San Marzano, before moving to the Tenuta Luis estate for talks, guided tastings, and an evening show cooking event.

The San Marzano Talks

The cultural heart of the day is the San Marzano Talks: high-profile discussions featuring figures from institutional, scientific, and gastronomic backgrounds. Topics include biodiversity, protecting the product against imitations and 'Italian Sounding' labels, and the agricultural revitalization of the Agro Acerrano region, which has seen a remarkable rebirth after difficult years.

Gourmet pizza excellence

The evening heats up with a show cooking event dedicated to pizza. As the ovens fire up, pizza masters—many of whom are featured in the world's 'The Best Pizza Awards' rankings—interpret the San Marzano tomato in a contemporary style. This is the most spectacular and popular part of the day, where the 'Red Gold' transitions from an agricultural product to a culinary masterpiece.

Why it's worth the trip

• An event that showcases one of the world's most famous PDO products directly in its region of origin.
• The chance to see the fields up close and understand what distinguishes the true San Marzano of the Agro Sarnese-Nocerino.
• A lineup of nationally and internationally acclaimed chefs and pizza masters.
• A format that combines scientific outreach, food culture, and entertainment.

Supported by the Municipality of Acerra, San Marzano Land has quickly become a landmark event for lovers of fine Campanian cuisine who want to discover the story behind every jar of San Marzano tomatoes.