#RiminiWow
The digital entertainment village for Generation Z in Piazzale Fellini
About RiminiWow
What is #RiminiWow
#RiminiWow is the summer event that the Municipality of Rimini dedicates to young people and the world of digital creators. For three evenings, Piazzale Fellini, overlooking the sea of the Romagna Riviera, transforms into a large entertainment village populated by social media idols: YouTubers, TikTokers, influencers, and content creators capable of attracting thousands of fans from all over Italy. It is one of the most successful ventures of the Rimini summer season, designed to attract a new audience and build loyalty to the city.
A village divided into themed areas
The event is not just a concert, but a true immersive experience. The square is divided into several zones: the main stage with live shows by the idols of the new generations, a K-Pop Area dedicated to the Korean phenomenon with performances and dance contests, and the Digital Contents areas where girls and boys can create photos and videos to share on their channels. The highly anticipated meet & greets with the most followed creators are also featured.
When and where
The 2026 edition takes place from July 31 to August 2, with shows starting at 9:00 PM. The location is Piazzale Fellini, in the heart of Rimini's seafront, a space that can accommodate up to 10,000 people. The event is part of the rich summer program of the Municipality of Rimini and benefits from the collaboration of Visit Romagna and APT Servizi Emilia-Romagna.
Rimini, capital of the young summer
With #RiminiWow, the city of Rimini, in the province of Rimini, confirms its role as the capital of Italian summer entertainment. Historically the queen of the Romagna Riviera for beaches, clubs, and fun, Rimini has managed to renew its offerings by embracing the languages and protagonists of contemporary digital culture. The result is an event that combines the festive tradition of Romagna with the new generation of web-born celebrities.
Who it's for
- Families with children, thanks to the presence of creators loved by the little ones
- Teenagers and young people passionate about social media, YouTube, and TikTok
- K-Pop fans and Korean culture enthusiasts
- Aspiring content creators who want to meet their role models and create content
RiminiWow — edition 2026
The 2026 edition of #RiminiWow takes place from July 31 to August 2 at Piazzale Fellini, every evening starting at 9:00 PM, with free entry.
The program brings together some of the most followed names on the Italian web. Friday, July 31, kicks off with Me contro Te with a free show celebrating over ten years of success in children's entertainment. Saturday, August 1, it's the turn of Dieffe Bros, among the most popular YouTubers and TikTokers in Italy, with challenges and live interaction with fans. Sunday, August 2, the closing is entrusted, for the first time together on the same stage, to the social collectives The Breakfast Club, The Breakfast Crew, and The Snack Club.
Alongside the main stage, the K-Pop Area returns with performances and contests, as well as areas dedicated to digital content creation.
Programme RiminiWow 2026
Friday, July 31 — Free show by Me contro Te on the main stage of Piazzale Fellini.
Saturday, August 1 — Dieffe Bros, among the most followed creators on YouTube and TikTok, with challenges and audience interaction.
Sunday, August 2 — For the first time together, the social collectives The Breakfast Club, The Breakfast Crew, and The Snack Club.
For all evenings: K-Pop Area (performances and dance contests) and Digital Contents areas for creating photos and videos.
Highlights RiminiWow 2026
- Me contro Te opening, Friday, July 31
- Dieffe Bros live, Saturday, August 1
- The Breakfast Club, The Breakfast Crew, and The Snack Club together for the first time, Sunday, August 2
- K-Pop Area with dance contests and guests
- Meet & greets with the most beloved creators
Prices RiminiWow 2026
Practical information — RiminiWow
How to get there
By train: Rimini station is a few minutes from the seafront; Piazzale Fellini is reachable on foot or by public transport. By car: exit Rimini Sud or Rimini Nord from the A14 motorway, then follow signs for the seafront (parking nearby, often full on summer evenings). By plane: Federico Fellini Airport of Rimini-Miramare.
Entry and times
Free entry, no reservation required. Shows start at 9:00 PM. It is advisable to arrive well in advance for major events on the main stage, given the large audience.
Tips
The event is held outdoors in the middle of summer: bring water and light clothing. Numerous accommodation facilities are available in Rimini in the immediate vicinity of the seafront.
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Where does it take place — RiminiWow
Piazzale Fellini
Piazzale Federico Fellini, 47921 Rimini