Regina di Puglia
Three days in Noicattaro celebrating Apulian table grapes
About Regina di Puglia
An event centered on table grapes
Regina di Puglia is the festival that the Municipality of Noicattaro, in the Bari Metropolitan City, dedicates every summer to table grapes, the defining product of this corner of Apulia. Now in its fourth edition in 2026, the event is promoted by the municipal administration alongside the Le Terre dell'Uva network, and was conceived and organized by Omnibus Comunicazione, with the support of APEO, the Apulia Region, the Bari Chamber of Commerce, and the Consorzio di Tutela dell'Uva da Tavola di Puglia IGP.
Two sides: business and popular celebration
The strength of Regina di Puglia lies in its ability to combine a robust professional dimension with a local village festival. On one hand, there are field visits and tours of production facilities, along with trade meetings connecting Apulian companies with Italian distributors and foreign importers; on the other, evenings open to the community, featuring tasting kiosks in the town center, a dinner in the vineyard, and a closing concert.
A look at international markets
Every year, the event hosts specialized buyers and journalists from around the world in Noicattaro, turning the small town near Bari into a showcase for Apulian produce. The 2026 edition shines a spotlight on Northern Europe, with the Netherlands participating for the first time as a market of great interest for Apulian grapes.
The 'Terre dell'Uva' territory
Noicattaro, together with neighboring municipalities, forms the Terre dell'Uva district, one of the most suitable areas in Italy for table grape cultivation. The event highlights this agricultural heritage through conferences on territorial value and sustainability, as well as celebrations that weave together economy, popular traditions, and local folklore.
An event for everyone
While the days are marked by business appointments, the evenings belong to residents and visitors alike: strolls through the alleys of Noicattaro's historic center, tastings of Apulia's iconic fruit, and live music round out every edition. It is a perfect way to discover an authentic piece of the Bari countryside at the height of the harvest season.
Regina di Puglia — edition 2026
Regina di Puglia 2026: the fourth edition
From July 23 to 25, 2026, Noicattaro hosts the fourth edition of Regina di Puglia, confirming its role as the leader of the Le Terre dell'Uva network. The event maintains its successful format, alternating professional days with evening festivities open to the public.
Program
- Thursday, July 23: Field and production facility visits with buyers and journalists; in the evening, an immersive experience in the alleys of Noicattaro with tasting kiosks open to the public.
- Friday, July 24: Business day, featuring meetings between Apulian companies, Italian distributors, and foreign importers; followed by a dinner in the vineyard accompanied by live performances.
- Saturday, July 25: Afternoon and evening program with a public conference in the square dedicated to territorial value and sustainability, followed by the closing live concert.
New for 2026
Foreign delegations are focusing on Northern Europe: the Netherlands debuts for the first time at Regina di Puglia as a market of great interest for Apulian produce.
Programme Regina di Puglia 2026
Thursday, July 23
Field and production facility visits with buyers and journalists. In the evening, public tastings in the alleys of Noicattaro.
Friday, July 24
B2B meetings between Apulian companies, Italian distributors, and foreign importers. Evening dinner in the vineyard with performances.
Saturday, July 25
Conference in the square on territorial value and sustainability, followed by the closing live concert.
Highlights Regina di Puglia 2026
- Fourth edition of the event dedicated to Apulian table grapes
- Foreign buyers and importers, with the Netherlands participating for the first time
- Street tastings, vineyard dinner, and final concert
- Conference on territorial value and sustainability
Prices Regina di Puglia 2026
Practical information — Regina di Puglia
Getting there
Noicattaro is located approximately 15 km southeast of Bari. By car, it can be reached via the SS16, taking the exit for Noicattaro; by train, the Noicattaro station is served by the Bari-Lecce line. The reference airport is Bari-Palese.
Admission
The evenings open to the public (tastings, shows, and concerts) are free to attend; the professional segment (field visits and B2B meetings) is reserved for operators, buyers, and accredited press.
When
The event takes place in July, at the peak of the table grape season. The 2026 edition is scheduled from July 23 to 25.
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Where does it take place — Regina di Puglia
Centro storico e campagne di Noicattaro