National Exhibition of San Giuseppe
The premier trade fair of the Monferrato region in Casale Monferrato
About San Giuseppe Exhibition
A tradition spanning generations
The National Exhibition of San Giuseppe is the flagship trade event of Casale Monferrato, a city in the Monferrato area of the Piedmont region. Established in the post-war period and linked to the feast of the patron saint of workers, it has grown into one of the most significant trade fairs in North-West Italy. Starting with the 2025 edition, the exhibition, previously regional, was granted National status, marking a milestone that leads to its 77th edition in 2026.
What to see at the fair
For ten days, the Riccardo Coppo Exhibition Centre on Via Martiri di Nassiria hosts over 150 exhibitors from all over Italy. The sectors represented range from industry and commerce to craftsmanship, agriculture, and gastronomy, featuring Made in Italy products, furniture, building materials, cars, motorcycles, clothing, and regional and international food specialties.
- Pavilions dedicated to Italian and international craftsmanship
- Gastronomic areas featuring Piedmontese and Sardinian cuisine
- Stands showcasing specialties from Spain, Argentina, Mexico, Vietnam, and Romania
- Space dedicated to weddings and event planning
- Oktoberfest-themed area with Bavarian beer and food
Art, culture, and entertainment
Alongside the exhibition space, the event offers a packed calendar of activities: conferences on current cultural topics, live musical performances, and the historic Arteinfiera exhibition, dedicated to contemporary art and curated by critic Piergiorgio Panelli. In the square outside, one of Italy's largest funfairs is set up in Piazza d'Armi for family entertainment.
A landmark for the local area
With attendance figures ranging between 100,000 and 140,000 visitors over the ten days, the San Giuseppe Exhibition is much more than a trade fair: it is a meeting point for the entire Monferrato region and Piedmont, blending local tradition, culinary discovery, and innovation. Admission is free, with the visitor route reversed on alternate days to facilitate crowd flow.
San Giuseppe Exhibition — edition 2026
The 77th National Exhibition of San Giuseppe brought Casale Monferrato to life for ten days, from March 13 to 22, 2026, under the theme 'Territories, Traditions, Tastes, and Lifestyles'. Over 150 exhibitors from across Italy showcased the best of industry, craftsmanship, and gastronomy, with new features such as the wedding area, the Oktoberfest-themed pavilion, and a section dedicated to clothing for medieval and Renaissance re-enactments.
On the gastronomic front, two dining areas offered Piedmontese and Sardinian cuisine from award-winning establishments, alongside international stands. The 29th edition of Arteinfiera, the contemporary art exhibition curated by Piergiorgio Panelli, was confirmed, as was the large funfair in Piazza d'Armi.
Programme San Giuseppe Exhibition 2026
Exhibitors and sectors
- Over 150 exhibitors: industry, commerce, craftsmanship, agriculture, gastronomy
- Two dining areas with Piedmontese and Sardinian cuisine from award-winning names
- International stands: Spain, Argentina, Mexico, Vietnam, Romania
- Wedding area, Oktoberfest pavilion, medieval and Renaissance re-enactment section
Side events
- Arteinfiera (29th edition) — contemporary art exhibition curated by Piergiorgio Panelli
- Thursday, March 19 — meeting with writer and director Federico Moccia
- Live concerts with Nebulosa Rock Band, Smokin' Mojo, and others
- Conferences: 'Nordic Walking is health', scientific dives in Antarctica with Prof. Stefano Schiapparelli, local musical reviews
Funfair
In Piazza d'Armi, one of Italy's largest funfairs, set up next to the Exhibition Centre for the duration of the show.
Highlights San Giuseppe Exhibition 2026
Prices San Giuseppe Exhibition 2026
Practical information — San Giuseppe Exhibition
Location
Riccardo Coppo Exhibition Centre, Via Martiri di Nassiria 8, Casale Monferrato (AL).
How to get there
By car: Casale Monferrato is accessible via the A26 motorway (Casale Nord or Casale Sud exits); the Exhibition Centre has ample parking. By train: Casale Monferrato station, connected to Turin, Vercelli, Alessandria, and Mortara.
Opening hours
Weekdays 18:00-23:00; Saturdays 11:00-23:00; Sundays 11:00-23:00 (last Sunday until 22:00).
Admission
Free. Info: [email protected], tel. +39 335 7404114.
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Where does it take place — San Giuseppe Exhibition
Polo Fieristico Riccardo Coppo
Via Martiri di Nassiria 8, 15033 Casale Monferrato