Mostra Mercato dei Fiori e delle Piante Ornamentali

A more than seventy-year-old autumn tradition

The Flower and Ornamental Plant Market Exhibition is one of the most deeply rooted events in the calendar of Pesaro, the provincial capital in the Marche region. Founded in the mid-1950s, the event has surpassed its seventieth edition and continues to attract thousands of visitors, gardening enthusiasts, and the simply curious to the heart of the city every autumn.

The event traditionally takes place on the first weekend of October and, after some editions held along Viale della Repubblica in the seaside area, it has returned to the very central Piazza del Popolo, in front of Palazzo Ducale. This choice reduces inconvenience for residents and brings the exhibition back to Pesaro's main square.

What to find at the exhibition

For three days, the square transforms into a large, sprawling garden. Among the stands, you will find:

• Floriculturists and florists with ornamental plants, seasonal flowers, bulbs, and succulents;
• Local beekeepers with demonstrations of bees at work and honey tastings;
• Terracotta artisans and producers of pots and gardening accessories;
• the "A. Cecchi" Agricultural Institute of Pesaro, a historic presence with products from its educational workshops;
• a market for hobbyists and creative artists set up in the adjacent Piazzale Collenuccio.

An event for the city

The Flower Exhibition is not just a market: it's an opportunity to rediscover the care of urban greenery and the beauty of public spaces. In recent editions, the Municipality of Pesaro has accompanied the exhibition with educational sessions on flora and nature, themed broadcasts from the Biosphere, and live demonstrations and workshops for adults and children.

The initiative, promoted by the Municipality of Pesaro with the Economic Activities service, showcases the region's floricultural businesses and the local economy of the historic center, confirming itself as one of the most popular events of the Marche autumn.

When and where

The event takes place in Pesaro on the first weekend of October, with continuous hours from morning to evening and free admission. During the event, some traffic changes are in effect in the historic center to allow for the setup of the stands.