MareBirra

The seaside beer festival

MareBirra was born in 2026 in Marina di Vietri sul Mare, in the province of Salerno, with a simple and successful idea: to bring craft beer culture directly to the seafront, where the Amalfi Coast meets the Gulf of Salerno. The first edition took place from Thursday, May 7 to Sunday, May 10, 2026, transforming the pedestrian stretch of Via Petrara and the area in front of the famous Due Fratelli rocks into a large gourmet village overlooking the water. A format that immediately found its audience, as it combines two things Vietri never lacks: the view and great food.

Over forty stands featuring beer and Campanian cuisine

The heart of the event is the gastronomic offering. More than forty stands are set up along the pedestrian promenade and remain open to the public every evening from 7:00 PM to 12:00 AM, serving light, red, and dark beers from Italian and international breweries paired with traditional Campanian dishes and street food specialties. Highlights of the debut edition included:

• gnocchi alla Nerano and pasta e patate;
• porchetta, panuozzo, and pizza a portafoglio;
• fried foods, burgers, tacos, and kebabs;
• desserts and artisanal gelato;
• a selection of gluten-free options, designed to ensure everyone can enjoy the experience.

Alongside the tastings, there are moments for deeper exploration: themed workshops and meetings with producers and master brewers, designed to show the public—enthusiasts and curious visitors alike—how craft beer is made.

Four evenings of music and comedy

The entertainment program is free and kicks off every evening at 9:00 PM, with the stage set just a stone's throw from the sea. The first edition featured a lineup that was explicitly popular and tied to the Neapolitan and Campanian identity:

• Thursday, May 7: opening night with a comedy show by Ditelo Voi;
• Friday, May 8: a tribute to Pino Daniele by a cover band dedicated to the Neapolitan singer-songwriter;
• Saturday, May 9: live performance by the Via Toledo Band;
• Sunday, May 10: grand finale with Mixed by Erry.

For families, there is a children's area with entertainment and attractions, active for all four nights: a choice that made MareBirra an event suitable for younger audiences, not just beer lovers.

A community event

MareBirra is organized by the Pro Loco of Vietri sul Mare in collaboration with the Merchants' Association and the Restaurateurs' Association of Vietri sul Mare, with the technical support of "La Fonte" by Vincenzo Benincasa and the backing of the Municipality of Vietri sul Mare. The stated goal is twofold: to showcase local excellence by connecting restaurateurs, producers, and tourism operators, and to extend the season by bringing visitors to the Coast in spring, before the peak summer crowds arrive and when the village can be enjoyed at a more relaxed pace.

Arriving by sea

The most evocative way to reach the event is by sea. During the four days, Travelmar operated evening ferry services from the Porto Masuccio Salernitano in Salerno to Marina di Vietri, at a cost of 10 euros round-trip per person, including a complimentary beer voucher with the ticket: you arrive in just a few minutes of sailing, avoid parking issues entirely, and get to see the illuminated coast from the water.

Vietri sul Mare, the gateway to the Coast

A municipality in the province of Salerno, in Campania, Vietri sul Mare is universally known for its ceramics, with its majolica-tiled domes, artisan workshops, and colors that define the town's identity. It is also the first stop on the Amalfi Coast for those arriving from Salerno, and Marina di Vietri, with its beach and the Due Fratelli rocks, is its most recognizable image. An event like MareBirra, with stands lined up in front of the sea, therefore has an added value that is difficult to replicate elsewhere: the setting is already part of the program.