Il Regno di Babbo Natale

A Christmas kingdom in the heart of Tuscia

Il Regno di Babbo Natale is situated along the Via Cassia (km 62.200) in the municipality of Vetralla, in the province of Viterbo. Established in 2012 as a small Christmas decoration shop by the family of Giorgio Onorato Aquilani, it has grown season after season into a true Christmas theme park spanning over 8,000 square meters, now managed by RBN Srl. Located in the Tuscia area, halfway between Sutri and Viterbo and about 45 minutes from Rome, it has become one of the most renowned Christmas attractions in Lazio and Central Italy.

What to find in the Kingdom

The classic route, which offers free admission, guides visitors through immersive settings populated by the Kingdom's original characters:

• Santa's House, where children can drop off their letters and meet Santa Claus every day;
• The Enchanted Forest, home to Rudy the Reindeer, Lucy the Star, and Henry the Nutcracker;
• The Glacial Tunnel and Dr. Krampy's Coal Factory;
• The Victorian Village, a Victorian-style hamlet with a food court, market stalls, and attractions;
• A 160-square-meter ice skating rink;
• Themed rides: MagiTreno, Caroselfo, and FantaTazze.

The Midnight Spell

Alongside the free route, the Kingdom offers the Midnight Spell (Incantesimo di Mezzanotte), an immersive and interactive paid experience that winds through over 11 additional themed rooms and culminates in a meeting with Santa Claus, including a printed photo, a digital file, and priority access.

The largest Christmas store

The commercial heart of the Kingdom is an immense store featuring ornaments and decorations from all over Europe: trees, lights, nativity scenes, LEMAX miniature villages, and the collectible Elfidea decorations. The settings change weekly, ensuring every visit is unique.

A four-month-long season

The Kingdom opens in September and remains open until Epiphany, seven days a week, from 9:30 AM to 7:30 PM. On weekends, the program is enriched with shows, parades, and entertainment featuring the Kingdom's characters, while the Victorian Village extends its evening hours with the Street Food Magic Festival, offering sweets, candies, and local cuisine. Everything is indoors, making it a pleasant visit in any weather.

Vetralla and the Tuscia Viterbese

A visit to the Kingdom is also a great opportunity to discover the surrounding area: the historic center of Vetralla, the village of Sutri with its Etruscan-Roman amphitheater, and Viterbo with its medieval San Pellegrino district and thermal baths. Reopened every year in September, Il Regno di Babbo Natale has become a tradition for families in Lazio and visitors from all over Italy; the next season is scheduled to open in September 2026.