Figurine Forever in Rome – Collectible Sticker Exchange Fair
The collectible sticker salon at the Hotel Mercure Roma West, in the heart of the XI Municipality
About Figurine Forever Rome
A salon dedicated to collectible stickers
Figurine Forever is the national exchange fair entirely dedicated to collectible stickers and trading cards. Originally a traveling exhibition that visits major Italian collecting fairs, it has found a permanent home in Rome at the Hotel Mercure Roma West on Via Eroi di Cefalonia 301, in the capital's Portuense-Magliana district, as part of the Music Day Roma – Record Fair. While sharing the venue and dates with the historic vinyl fair, Figurine Forever maintains its own identity, a dedicated room, and independent organization: those arriving for albums won't get lost among the vinyl crates, and vice versa.
What you will find in the hall
The room reserved for stickers brings together some of the most important Roman and national operators in the sector, with tables laden with material covering over half a century of collecting. The thematic scope is intentionally broad:
- Football and sports: historic Panini albums, complete collections, loose stickers to finish collections, cards, and sports memorabilia;
- Cartoons and comics: from 1970s and 80s collections to contemporary series;
- Cinema, television, and music: themed collections and commemorative stickers;
- Pokémon, Harry Potter, and trading card games, which are very popular with younger audiences;
- Educational collections and vintage stickers, featuring rare pieces and archival material.
Exchanging among collectors
Alongside the exhibitors' tables, the event provides a free exchange area for collectors: this is the most authentically popular part of the exhibition, where duplicates are traded and collections left incomplete for years are finally finished. It is also the reason why Figurine Forever attracts an intergenerational audience, from children with a packet in hand to adult collectors chasing the missing sticker from their childhood album.
Charity stickers and guests
Each Roman edition previews commemorative and charity stickers produced in limited, numbered editions, often linked to charitable initiatives: a formula that has made Figurine Forever a reference point even outside the strictly collecting circuit. The program is completed by presentations, autograph sessions, and meetings with guests from the worlds of sports, comics, dubbing, and music, hosted in the meeting area shared with Music Day.
Rome, Lazio, and collecting
The event fits into a solid fair tradition in the Municipality of Rome, the capital of Lazio: throughout the year, the city hosts numerous markets and exchange fairs dedicated to records, vintage toys, watchmaking, and comics. Figurine Forever represents the chapter dedicated to collectible printed paper, a small object long considered minor that has seen a clear re-evaluation in recent years, also thanks to the renewed interest in sports collections and the pop aesthetic of the 1980s and 90s.
Why it is worth a visit
Admission is free, as is the facility's parking, and the double-event formula — record fair plus sticker salon — allows you to visit two worlds of collecting in a single day across approximately 2,500 square meters of exhibition space. It is a recommended stop for collectors, but also for those looking for a different weekend outing in an area of Rome easily reachable by car and close to the Fiera di Roma and EUR.
Figurine Forever Rome — edition 2026
Figurine Forever 2026, fourth Roman edition
The collectible sticker salon returned to Rome on Saturday, February 7 and Sunday, February 8, 2026, at the Hotel Mercure Roma West, during the 48th edition of Music Day Roma – Record Fair. Across a total area of approximately 2,500 square meters, over sixty exhibitors from all over Italy enlivened the two days, with a room entirely reserved for stickers, albums, and cards.
News and charity stickers
At the Figurine Forever stand, the Cucciolotti 2026 album was distributed for free while supplies lasted, and a charity sticker in a numbered folder (120 copies, no reprints) was presented, created with Pizzardi Editore in support of ENPA (National Animal Protection Agency). The association's catalog includes over 400 authorized titles.
A weekend between records and albums
The simultaneity with the record fair allowed the public to move between the vinyl tables and the sticker tables, with editorial presentations and meetings with guests in the common area. Admission was free on both days, as was parking.
Programme Figurine Forever Rome 2026
Hours
Saturday, February 7 and Sunday, February 8, 2026, from 10:00 AM to 7:00 PM.
Figurine Forever Room
- Exhibitor tables with football and sports albums and stickers, cartoons, comics, cinema, Pokémon, Harry Potter, trading cards, and educational collections
- Free exchange area for collectors
- Free distribution of the Cucciolotti 2026 album (while supplies last)
- Presentation of the Cucciolotti charity sticker in a numbered folder, 120 copies, in support of ENPA
- Presentations of commemorative stickers and autograph sessions with sports, comic, and dubbing personalities
Music Day Meetings (common area)
- Saturday 7, 11:30 AM — Beat Records Company presents "Goldrake Generation" with composer Franco Micalizzi and the album "Solo per amore"
- Saturday 7, 4:00 PM — Cinema meeting with Antonio Santoriello's book dedicated to 1970s and 80s Italian comedy
- Sunday 8, 11:30 AM — Presentation of the white vinyl edition of "Rosa Rosae" by Donella Del Monaco
- Sunday 8, 12:00 PM — Pivio presents "Questo è il mio ultimo album in italiano"
- Sunday 8, afternoon — Presentation of the "New York Ripper" soundtrack and the book "I ponti" by Filippo De Masi
Highlights Figurine Forever Rome 2026
- Room entirely dedicated to collectible stickers inside the record fair
- Over 60 exhibitors from all over Italy across approx. 2,500 square meters
- Free exchange area for collectors
- Cucciolotti 2026 album distributed for free while supplies last
- Charity sticker in 120 numbered copies in support of ENPA
- Free admission and parking
Prices Figurine Forever Rome 2026
Practical information — Figurine Forever Rome
Where it takes place
Hotel Mercure Roma West, Via Eroi di Cefalonia 301, 00148 Rome (Portuense-Magliana district, Municipality XI).
How to get there
By car: Take the Grande Raccordo Anulare exit towards Via della Magliana; free parking at the venue. By public transport: The area is served by the FL1 railway line (Muratella/Magliana station) and ATAC surface lines; from the Metro B line, Magliana stop, continue with connecting buses.
Hours and tickets
Open from 10:00 AM to 7:00 PM on both days. Free admission, no reservation required.
Tips
For trading, it is best to bring your duplicates organized and a list of missing stickers. Saturday morning is the busiest time with the best selection at the tables; on Sunday afternoon, you are more likely to find opportunities to close deals.
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