Fiera in Campo

Fiera in Campo, the heart of Piedmontese rice farming

In the heart of the rice-growing plains between Vercelli and Biella, Fiera in Campo has been the most anticipated appointment for those who work the land for nearly half a century. The event takes place at the Caresanablot Exhibition Centre (Vercelli Fiere), on Via Vecchia per Olcenengo, in the municipality of Caresanablot, in the province of Vercelli, in the heart of Piedmont. Founded in 1979, it is remembered as the first agricultural fair in Italy to bring tractors directly into the field, a formula that still makes it unique on the national scene today.

Field trials, the hallmark

What sets Fiera in Campo apart from other agricultural exhibitions is its deep connection to the land. On the grounds adjacent to the exhibition centre, the public can see tractors of every brand, semi-tracked vehicles, multi-furrow ploughs, and equipment for minimum tillage, specifically designed for rice paddies, in action. It is a practical opportunity for farmers to evaluate the latest technological innovations before the sowing season.

An exhibition area dedicated to Agriculture 5.0

Alongside the dynamic trials, the stands host companies specializing in agricultural machinery, seeds, phytosanitary products, digital services, and precision farming solutions. Drones, sensors, and sustainable water management are now the protagonists of a rice supply chain that looks to the future without forgetting its centuries-old history.

Conferences and rice culture

Each edition opens with a technical inaugural conference that brings together national and international experts, academics, and institutional representatives to discuss regulations, innovation, and the sustainability of rice farming. The event, organized by ANGA Confagricoltura Vercelli and Biella, is also a great meeting point for the local area: every year it attracts tens of thousands of visitors, approaching the threshold of twenty thousand entries.

An identity-defining event for the Vercelli area

For Vercelli, the European capital of rice, and for all of Piedmont, Fiera in Campo represents much more than a simple exhibition: it is the celebration of an agricultural vocation that has shaped the landscape and economy of an entire territory. Between the flooded rice paddies and the fields of the Baraggia, the fair tells the story and the future of one of the most important excellences of Italian agri-food.