Fiera di San Giovanni Battista
The fair of June 24th and the ceramic bells of Gubbio
About Fiera di San Giovanni
The fair of June 24th
The Fiera di San Giovanni Battista is one of the traditional market fairs in Gubbio and is held on June 24th, the day of the Nativity of Saint John the Baptist. The saint is one of the three co-patrons of the city, along with Saint Ubaldo and the Immaculate Conception.
The ceramic bells
The most characteristic element of the fair is the typical ceramic bells, objects of the Eugubinian artisanal tradition that are put up for sale in Piazza Quaranta Martiri. Alongside this specialty, the stalls offer goods of all kinds, from clothing to handicrafts to typical products.
A day of celebration
The fair, organized by the Municipality of Gubbio with the assignment of stalls through a public tender, enlivens the historic center for the entire day. It is a traditional event that attracts residents and visitors, intertwining the commercial dimension with the popular celebration linked to the saint, in the heart of Umbria, in the province of Perugia.
Fiera di San Giovanni — edition 2026
The Fiera di San Giovanni Battista 2026 is confirmed for June 24th, the day of the nativity of the co-patron saint of Gubbio. The market fair enlivens the historic center with stalls of all kinds and, in particular, with the characteristic ceramic bells displayed in Piazza Quaranta Martiri. The Municipality of Gubbio has published the tender for the concession of stall spaces, with an application deadline of April 21st, 2026.
Programme Fiera di San Giovanni 2026
The Fiera di San Giovanni takes place on a single day, June 24th, 2026, in the historic center of Gubbio, approximately from 8:00 AM to 8:00 PM. Stalls are set up along the streets and squares of the village, with particular attention to the typical ceramic bells for sale in Piazza Quaranta Martiri.
Stall assignments are made through a municipal tender. Details and information on the website of the Municipality of Gubbio.
Highlights Fiera di San Giovanni 2026
Prices Fiera di San Giovanni 2026
Practical information — Fiera di San Giovanni
How to get there
Gubbio can be reached by car from the E45 or by bus from Perugia and Fossato di Vico. The fair takes place in the historic center, particularly in Piazza Quaranta Martiri.
Opening hours
The fair is held approximately from 8:00 AM to 8:00 PM. For stall assignments, the Municipality publishes a dedicated tender each year. Info Trade Office: 075 9237305/344/371.
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Where does it take place — Fiera di San Giovanni
Centro storico di Gubbio
Piazza Quaranta Martiri, 06024 Gubbio